What's included

• Kick Off

  We'll start by holding a kick off call. We'll use this time to set clear objectives, timelines, and key performance indicators. We'll also quiz on you on your existing tech stack and get the download from your team on what's working and what's not!

• Rapid Discovery

  Through our Rapid Discovery process, we quickly identify what resonates with your audience and what doesn’t, using data-driven insights to refine and enhance your email marketing approach. We will develop a presentation that outlines the key insights and recommendations to take forward in strategy and journey development. This will be presented to you via a video call and shared afterwards.

• Email Marketing Strategy & Journey Planning

  Building on the insights and recommendations from our rapid discovery, we'll develop a comprehensive email marketing strategy that aligns with your overall marketing goals, focusing on segmentation, content, and timing to transform subscribers into loyal customers. This stage will also include detailed journey plans for each audience and segment. These will outline required content, and the technical and automation requirements to implement the journeys. This will be presented via video call and shared afterwards in a PDF format. Typically we would include one round of amends.

• Email Design & Development

  Receive custom-designed email templates that reflect your brand's identity and are optimised for engagement, ensuring your messages stand out and drive action. Already have templates? Not a problem! Our team can build the required emails in Litmus based on your templates and make them directly available in your ESP for you to use as you wish.

• Automation & Integration Setup

  Based on the strategy and journey plan we'll implement advanced automation and seamless integration between your email platform, website, and CRM, enabling efficient management of subscriber data and personalized email experiences.