Email Marketing & Automation (Brands & Not-For-Profits)

Jack Biss

Contact for pricing

About this service

Summary

More than just campaigns - we build engaging journeys that turn the aware into engaged and subscribers into customers. We also develop email marketing plans aligned with your strategy, design custom email templates and ensure seamless data synchronization across your website, email platforms, and CRM.

Process

We'll start with a discovery call. This doesn't cost a dime - it's a chance for us to meet and for me and to understand what you're trying to achieve and why you need support. It's mostly you talking and me listening! From here we'll outline a scope of work. We'll send it over for you to review, then jump on a call to work through it and adjust as required. Once signed up we'll begin your onboarding, and work through the deliverables we've outlined.

Please refer to the "what's included" tab for a full explanation of process and deliverables. At a top-line level we follow a "Discover, Decide, Deliver" approach:

DISCOVER

We utilise a range of tools to understand your organisation and your business. We research and segment audiences, nail-down your objectives, and comprehensively understand your competitors and their capabilities. We produce recommendations borne from this insight which inform strategy, product, and campaign development.

DECIDE

We make key decisions based on insight and lay down a strategy or plan to achieve your objectives. We work with you, teams across your organisation and your partners to ensure all the pieces of the puzzle fit together and determine how to implement your strategy or deliver your campaign or new product.

DELIVER

We get our hands dirty and deliver the required elements to implement the strategy or plan. We deliver creative, build websites and checkouts, manage campaigns across traditional and digital channels, buy and optimise digital media, and design and develop new products. If somethings not working as it should or your campaign isn’t performing, we’ll use all the tools at our disposal to find out why and fix it.

What's included

Kick Off
We'll start by holding a kick off call. We'll use this time to set clear objectives, timelines, and key performance indicators. We'll also quiz on you on your existing tech stack and get the download from your team on what's working and what's not!
Rapid Discovery
Through our Rapid Discovery process, we quickly identify what resonates with your audience and what doesn’t, using data-driven insights to refine and enhance your email marketing approach. We will develop a presentation that outlines the key insights and recommendations to take forward in strategy and journey development. This will be presented to you via a video call and shared afterwards.
Email Marketing Strategy & Journey Planning
Building on the insights and recommendations from our rapid discovery, we'll develop a comprehensive email marketing strategy that aligns with your overall marketing goals, focusing on segmentation, content, and timing to transform subscribers into loyal customers. This stage will also include detailed journey plans for each audience and segment. These will outline required content, and the technical and automation requirements to implement the journeys. This will be presented via video call and shared afterwards in a PDF format. Typically we would include one round of amends.
Email Design & Development
Receive custom-designed email templates that reflect your brand's identity and are optimised for engagement, ensuring your messages stand out and drive action. Already have templates? Not a problem! Our team can build the required emails in Litmus based on your templates and make them directly available in your ESP for you to use as you wish.
Automation & Integration Setup
Based on the strategy and journey plan we'll implement advanced automation and seamless integration between your email platform, website, and CRM, enabling efficient management of subscriber data and personalized email experiences.

Skills and tools

Email Marketer

Marketing Strategist