Brand design: mark, type, colour and applicationsWill Derman
The mark and the system around it, delivered so somebody else can apply it without asking me.
The logo
Full colour, reverse, mono, symbol alone, wordmark alone
Minimum sizes for screen and for print
Clear space measured against the cap height
At least six worked examples of how not to use it
Colour and type
Colour in HEX, RGB, CMYK and Pantone, so it survives the printer as well as the browser
Contrast pairings checked to WCAG AA
A dark mode that is re-tuned rather than inverted
Type hierarchy, licensing, and the web fallback
Applied and documented
Stationery, signage, packaging, social, whatever the business actually uses
A brand essentials manual of eight to twenty pages
Not a one-page quickstart, and not a sixty-page bible nobody opens. One mark and one application set in four weeks. Brand architecture, with sub-brands and endorsement rules, is a longer job and a different quote.
Twenty years of this, from Officine Italia and Oiltech Systems to Urban Barista packaging and the David Muirhead coffee table book.
FAQs
Contact for pricing
Duration4 weeks
Tags
Brand Designer
Logo Designer
Service provided by
Will Derman proJohannesburg, South Africa
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- Followers
Brand design: mark, type, colour and applicationsWill Derman
Contact for pricing
Duration4 weeks
Tags
Brand Designer
Logo Designer
The mark and the system around it, delivered so somebody else can apply it without asking me.
The logo
Full colour, reverse, mono, symbol alone, wordmark alone
Minimum sizes for screen and for print
Clear space measured against the cap height
At least six worked examples of how not to use it
Colour and type
Colour in HEX, RGB, CMYK and Pantone, so it survives the printer as well as the browser
Contrast pairings checked to WCAG AA
A dark mode that is re-tuned rather than inverted
Type hierarchy, licensing, and the web fallback
Applied and documented
Stationery, signage, packaging, social, whatever the business actually uses
A brand essentials manual of eight to twenty pages
Not a one-page quickstart, and not a sixty-page bible nobody opens. One mark and one application set in four weeks. Brand architecture, with sub-brands and endorsement rules, is a longer job and a different quote.
Twenty years of this, from Officine Italia and Oiltech Systems to Urban Barista packaging and the David Muirhead coffee table book.
FAQs
Contact for pricing