Brand + Web Design

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About this service

Summary

Discovery Phase: 
Project Consultation - During this initial consultation, I will conduct an analysis of your current online presence. Together, we will identify your project goals and briefly define a winning strategy.
Proposal - Following our discussion, I will provide you with a comprehensive proposal and contract, outlining the project scope, timeline, and deliverables, ensuring complete transparency. Note: Services and pricing may be adjusted based on the scope / needs of the project.
Strategy Phase: 
Brand Strategy / Creative Direction - A successful brand starts with a solid strategy. I focus on understanding your business goals and target audience. After a detailed brand questionnaire, I will develop a brand personality and messaging that resonates with your audience.
Design Phase:
Brand Identity Design - Once the brand strategy is defined, I transition into crafting your brand identity. I creatively align your brand strategy into visually stunning elements. From logos to color palettes and typography, I ensure that your brand identity is unique and aligned with your strategic objectives. 
Review & Feedback 1 - You will be presented with brand identity design elements (color palette, typography, imagery, logo variations) to review. Benefit from 2 logo concepts and 2 rounds of revision to refine the chosen concept. 
Brand Guidelines - When brand identity design elements are approved and finalized, I will create a brand style guide. My comprehensive brand guidelines combine your brand strategy and brand identity, providing you with a clear roadmap.
Website Design Wireframe - I will strategically outline your website and create wireframes to maximize traffic and effectively connect with your desired clientele. Crafting layouts of individual pages, placing content, defining functionality and user experience.
Review & Feedback 2 - You will be presented with wireframes to review. Benefit from revisions to refine the chosen concept. 
Development Phase:
Custom Website - When website design elements are approved and finalized, I will create a custom Squarespace or Webflow website that fits your brand and targets your ideal clients. Includes: Integration of third-party tools, plugins, or custom code.
Launch Phase:
Finalize and launch - Once website development is finalized, it's time for the exciting moment of launching your new online presence. I will ensure that the website is fully functional and optimized, maximizing its visibility and reach.
Digital Assets - As part of the project completion, I will deliver all the necessary files and digital assets in formats such as PDF, PNG, or Figma file format, making it convenient for you to access.
Follow-Up Support: I provide a detailed tutorial that covers the basics of managing your website. Whether it's e-commerce functionalities, content updates, or billing processes, you'll have the necessary knowledge to navigate these aspects confidently. I offer follow-up support for up to a month post-launch.

What's included

  • Brand Strategy

    Brand Questionnaire Brand Personality Brand Messaging

  • Brand Identity

    Color Palette Typography Suite (primary & secondary typeface + font) Imagery (branded visuals) Logo Suite (primary logo, secondary logo, and submark)

  • Brand Guidelines

    Compilation of the elements of the brand's strategy, identity, and design system.

  • Website Wireframe

    A visual representation outlining the website content and general structure of page layouts.

  • Custom Website

    Custom website built on Squarespace 7.1 or Webflow Full design and build of all pages necessary (up to 8 pages) Website copy Custom coding Basic (SEO) search engine optimization (page and site descriptions) Mobile responsive web design Google Analytics & Search Console set up


Skills and tools

Brand Designer
Web Designer
CSS
Figma
HTML5
Squarespace
Webflow

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