Essential Brand Design

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About this service

Summary

Whether you're just starting out or aiming to refresh your brand, let's collaborate to create a brand that captivates.
Discovery Phase: 
Project Consultation - During this initial consultation, I will conduct an analysis of your current online presence. Together, we will identify your project goals and briefly define a winning strategy.
Proposal - Following our discussion, I will provide you with a comprehensive proposal and contract, outlining the project scope, timeline, and deliverables, ensuring complete transparency. Note: Services and pricing may be adjusted based on the scope / needs of the project.
Strategy Phase: 
Brand Strategy / Creative Direction - A successful brand starts with a solid strategy. I focus on understanding your business goals and target audience. After a detailed brand questionnaire, I will develop a brand personality and messaging that resonates with your audience.
Design Phase:
Brand Identity Design - Once the brand strategy is defined, I transition into crafting your brand identity. I creatively align your brand strategy into visually stunning elements. From logos to color palettes and typography, I ensure that your brand identity is unique, recognizable, and aligned with your strategic objectives.
Review & Feedback - You will be presented with brand identity design elements (color palette, typography, imagery, logo variations) to review. Benefit from 2 logo concepts and 2 rounds of revision to refine the chosen concept. 
Brand Guidelines - When brand identity design elements are approved and finalized, I will create a brand style guide. Consistency is key when it comes to effective branding. My comprehensive brand guidelines combine your brand strategy and brand identity, providing you with a clear roadmap. I provide you with a brand style guide document that outlines all the details necessary to maintain a consistent brand look.
Digital Assets - As part of the project completion, I will deliver all the necessary files and digital assets in formats such as PDF, PNG, or Figma file format, making it convenient for you to access and utilize them as needed.
Ready to expand your brand further? Check out my brand + web design package

What's included

  • Brand Strategy

    Brand Questionnaire Brand Personality Brand Messaging

  • Brand Identity

    Color Palette Typography (primary & secondary typeface + font) Imagery (branded visuals) Logo Variations (primary logo, secondary logo, and submark)

  • Brand Guidelines / Style Guide

    Compilation of the elements of the brand's strategy, identity, and design system.


Skills and tools

Brand Designer
Adobe Illustrator
Canva
Figma

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