Strong brands still rely on clarity and cohesion, even at their most essential level. This package provides the visual foundation you need to show up confidently, look credible, and communicate your brand at a glance. It’s ideal for new businesses, smaller launches, or brands that already have direction and simply need it translated into clean, effective visuals.

Introduction: After booking, you’ll get access to a short questionnaire with some questions that help me learn more about your business, goals, and visual preferences.

Visual Alignment: Before we get started I’ll create 3 curated moodboards to explore potential visual directions. We’ll use this step to visually align before any design begins, ensuring we're on the same page creatively.

Concept Proposals: Within the first week, you’ll be presented with two fully developed brand concepts. Each concept will include logos, color palette, and typography.

Feedback & Revisions: You’ll select your preferred concept and can request two rounds of edits to fine-tune the final designs, logo and colors. This phase ensures the identity feels just right and functions well across use cases. I’ll help guide the feedback process to keep things clear and constructive.

Finalization & Delivery: Once finalized, I’ll package up your selected logo, color palette and typography into an easy to use Figma Brand kit, along with your mini brand guide.