Branding EssentialsXander Burgess
Strong brands still rely on clarity and cohesion, even at their most essential level. This package provides the visual foundation you need to show up confidently, look credible, and communicate your brand at a glance. It’s ideal for new businesses, smaller launches, or brands that already have direction and simply need it translated into clean, effective visuals.
How it works:
Introduction: After booking, you’ll get access to a short questionnaire with some questions that help me learn more about your business, goals, and visual preferences.
Visual Alignment: Before we get started I’ll create 3 curated moodboards to explore potential visual directions. We’ll use this step to visually align before any design begins, ensuring we're on the same page creatively.
Concept Proposals: Within the first week, you’ll be presented with two fully developed brand concepts. Each concept will include logos, color palette, and typography.
Feedback & Revisions: You’ll select your preferred concept and can request two rounds of edits to fine-tune the final designs, logo and colors. This phase ensures the identity feels just right and functions well across use cases. I’ll help guide the feedback process to keep things clear and constructive.
Finalization & Delivery: Once finalized, I’ll package up your selected logo, color palette and typography into an easy to use Figma Brand kit, along with your mini brand guide.
What's included
2 Brand Concept Proposals
I'll present two thoughtfully developed identity directions, focusing on quality and depth over quantity.
Each option will showcase logos, identity elements, and brand applications.
2 Rounds of Edits
You’ll select your preferred brand concept, and can request two rounds of edits to fine-tune the final outcome. This structured approach helps us maintain clarity and momentum.
Logo Suite
A full logo system for your brand’s primary visual mark, hand-crafted to be distinctive and memorable.
Color Palette
A tailored color system that reflects your brand identity, delivered with usage guides and codes for web and print consistency.
Typography
Font selections with rules for hierarchy, pairing, and usage to support your brand communications.
Social Media Assets
Branded, engaging content tailored for social platforms designed to enhance recognition, foster connection, and drive interaction.
Figma Brand Kit
A complete, easy-to-use Figma Brand Kit that brings all brand assets, colors, text, styles, variables, and components into one place to support consistent, scalable design.
Mini Brand Guide
A clean, easy-to-follow guide that ties it all together. The Mini Brand Guide explains how to use your logo, colors and fonts consistently.
Brand Addons
Brand Naming — Pitch Deck — Landing Page Design — Website Design
Xander's other services
Starting at$5,000
Duration2 weeks
Tags
Adobe Illustrator
Figma
Brand Design
Logo Designer
Service provided by
Xander Burgess proSydney NSW 2000, Australia
- $5k+
- Earned
- 1
- Paid projects
- 5.00
- Rating
- 51
- Followers
Branding EssentialsXander Burgess
Strong brands still rely on clarity and cohesion, even at their most essential level. This package provides the visual foundation you need to show up confidently, look credible, and communicate your brand at a glance. It’s ideal for new businesses, smaller launches, or brands that already have direction and simply need it translated into clean, effective visuals.
How it works:
Introduction: After booking, you’ll get access to a short questionnaire with some questions that help me learn more about your business, goals, and visual preferences.
Visual Alignment: Before we get started I’ll create 3 curated moodboards to explore potential visual directions. We’ll use this step to visually align before any design begins, ensuring we're on the same page creatively.
Concept Proposals: Within the first week, you’ll be presented with two fully developed brand concepts. Each concept will include logos, color palette, and typography.
Feedback & Revisions: You’ll select your preferred concept and can request two rounds of edits to fine-tune the final designs, logo and colors. This phase ensures the identity feels just right and functions well across use cases. I’ll help guide the feedback process to keep things clear and constructive.
Finalization & Delivery: Once finalized, I’ll package up your selected logo, color palette and typography into an easy to use Figma Brand kit, along with your mini brand guide.
What's included
2 Brand Concept Proposals
I'll present two thoughtfully developed identity directions, focusing on quality and depth over quantity.
Each option will showcase logos, identity elements, and brand applications.
2 Rounds of Edits
You’ll select your preferred brand concept, and can request two rounds of edits to fine-tune the final outcome. This structured approach helps us maintain clarity and momentum.
Logo Suite
A full logo system for your brand’s primary visual mark, hand-crafted to be distinctive and memorable.
Color Palette
A tailored color system that reflects your brand identity, delivered with usage guides and codes for web and print consistency.
Typography
Font selections with rules for hierarchy, pairing, and usage to support your brand communications.
Social Media Assets
Branded, engaging content tailored for social platforms designed to enhance recognition, foster connection, and drive interaction.
Figma Brand Kit
A complete, easy-to-use Figma Brand Kit that brings all brand assets, colors, text, styles, variables, and components into one place to support consistent, scalable design.
Mini Brand Guide
A clean, easy-to-follow guide that ties it all together. The Mini Brand Guide explains how to use your logo, colors and fonts consistently.
Brand Addons
Brand Naming — Pitch Deck — Landing Page Design — Website Design
Xander's other services
$5,000