Branding Essentials

Xander Burgess

Contact for pricing

About this service

Summary

A streamlined package designed for founders or startups needing a strong visual identity from the start.
Focused on delivering a distinctive logo, cohesive color palette, and thoughtful typography, this package establishes the visual foundation needed to confidently step into the market without complexity.ned, no back-and-forth, because I know your time is valuable.
A strong logo is more than just a design, it’s the first step in building brand recognition, especially for fast-moving, growth-oriented businesses. That’s why I focus on clean, professional logos that are easy to scale across platforms and instantly resonate with your audience.

Process

After placing your order, you’ll get access to a short questionnaire with some questions that help me learn more about your business, goals, and visual preferences.
Within a few days, you’ll receive 3 distinct logo proposals, complete with colors and typography.
You’ll select your preferred logo and can request two rounds of edits to fine-tune the final design and colors.

What's included

  • Logo Suite

    A full logo system for your brand’s primary visual mark, hand-crafted to be distinctive and memorable.

  • Brand Naming

    A distinct and memorable name that captures the essence of your brand. Meaning, tone, audience appeal, and availability are all taken into consideration to ensure your name resonates and stands out in the market.

  • Color palette

    A tailored color system that reflects your brand identity, delivered with usage guides and codes for web and print consistency.

  • Typography

    Font selections with rules for hierarchy, pairing, and usage to support your brand communications.

  • Mini Brand Guide

    A clean, easy-to-follow guide that ties it all together. The Mini Brand Guide explains how to use your logo, colors and fonts consistently.

  • Brand Collateral (Select 1)

    Pitch Deck, Social Media Assets, Landing Page Design.

Skills and tools

Brand Design

Logo Designer

Adobe Illustrator

Adobe Illustrator

Figma

Figma

Industries

Design

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