Complete BrandingXander Burgess
Strong legacy brands are built on intention, not aesthetics alone. This package delivers the strategic depth and creative clarity needed to define what your brand stands for, why it exists, and how it endures over time. It’s ideal for brands entering a defining chapter, evolving beyond their original identity, or committing to long-term branding that communicates meaning, builds trust, and scales with purpose.
How it works
Introduction: After booking, we start with a collaborative strategy phase to get clear on your brand’s purpose, audience, values, and goals. Through a discovery call or guided questionnaire, we define what your brand needs to communicate and how it should make people feel. This phase sets the tone for everything that follows, aligning your visual identity with your deeper brand direction.
Visual Alignment: Once we’ve mapped out your strategic foundation, I’ll 3-5 create curated moodboards to explore potential visual directions. These include colors, typography inspiration, texture, and references. We’ll use this step to visually align before any design begins, ensuring we're on the same page creatively.
Concept Proposal: You’ll be presented with two fully developed brand concepts - each one intentional, cohesive, and capable of meeting your brand’s needs. Rather than aiming for quantity, I focus on depth. Each concept will include logos, color palette, typography, supporting visual elements, along with your selected brand collateral like a landing page, social banners, or packaging.
Refinement & Revisions: After presentation, we move into two structured rounds of revisions to refine the selected direction. This phase ensures the identity feels just right and functions well across use cases. I’ll help guide the feedback process to keep things clear and constructive.
Final Delivery & Support: Once the brand is finalized, you’ll receive a complete, organized brand package including your logo suite, brand guidelines, messaging overview, and all final assets. I also include two weeks of light post-project support to help with implementation and handoff questions.
What's included
Logo Suite
A full logo system for your brand’s primary visual mark, hand-crafted to be distinctive and memorable.
Brand Naming
A distinct and memorable name that captures the essence of your brand. Meaning, tone, audience appeal, and availability are all taken into consideration to ensure your name resonates and stands out in the market.
Visual Identity System
A cohesive and comprehensive system of visual elements, including, typography, colors, imagery, and graphics, designed to consistently represent and reinforce your brand across all platforms and touchpoints.
Brand Positioning
How your brand uniquely addresses customer needs and delivers distinctive solutions compared to competitors. It clearly communicates the unique value your brand provides, positioning you as the preferred choice for your audience.
Brand Messaging
In-depth representations of your ideal customers, detailing demographics, behaviors, goals, and pain points to guide targeted and impactful marketing and brand messaging.
Competitor Analysis
A detailed evaluation of your competitors' brand strategies, strengths, and weaknesses, providing insights into market trends and opportunities to strategically position your brand for maximum advantage.
Figma Brand Kit
A complete, easy-to-use Figma Brand Kit that brings all brand assets, colors, text, styles, variables, and components into one place to support consistent, scalable design.
Brand Collateral
Pitch Deck, Social Media Assets, Landing Page Design.
Brand Guidelines
A clean, easy-to-follow guide that ties it all together. Your Brand Guidelines explain how to use your logo, colors, fonts, visual identity elements and messaging consistently.
Rollout Support
Up to 2 weeks of Q&A and rollout support. I'll be at your side to give you guidance for your brand and answer any questions you have.
Website Design (for additional investment)
A fully responsive, brand-consistent digital presence, offering clarity, ease of use, and a seamless journey for your audience.
Product Design (for additional investment)
A cohesive interface and experience, aligned with brand identity, focused on usability, visual appeal, and seamless interaction.
Packaging Design (for additional investment)
Focused on one product or use-case (like a jar label or sticker), this is a visual starter you can build on as your brand grows. Files delivered as static design, ready to hand off to a print partner.
Xander's other services
Starting at$15,000
Duration4 weeks
Tags
Adobe Suite
Figma
Brand Design
Brand Strategist
Digital Marketer
Service provided by
Xander Burgess proSydney NSW 2000, Australia
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Complete BrandingXander Burgess
Starting at$15,000
Duration4 weeks
Tags
Adobe Suite
Figma
Brand Design
Brand Strategist
Digital Marketer
Strong legacy brands are built on intention, not aesthetics alone. This package delivers the strategic depth and creative clarity needed to define what your brand stands for, why it exists, and how it endures over time. It’s ideal for brands entering a defining chapter, evolving beyond their original identity, or committing to long-term branding that communicates meaning, builds trust, and scales with purpose.
How it works
Introduction: After booking, we start with a collaborative strategy phase to get clear on your brand’s purpose, audience, values, and goals. Through a discovery call or guided questionnaire, we define what your brand needs to communicate and how it should make people feel. This phase sets the tone for everything that follows, aligning your visual identity with your deeper brand direction.
Visual Alignment: Once we’ve mapped out your strategic foundation, I’ll 3-5 create curated moodboards to explore potential visual directions. These include colors, typography inspiration, texture, and references. We’ll use this step to visually align before any design begins, ensuring we're on the same page creatively.
Concept Proposal: You’ll be presented with two fully developed brand concepts - each one intentional, cohesive, and capable of meeting your brand’s needs. Rather than aiming for quantity, I focus on depth. Each concept will include logos, color palette, typography, supporting visual elements, along with your selected brand collateral like a landing page, social banners, or packaging.
Refinement & Revisions: After presentation, we move into two structured rounds of revisions to refine the selected direction. This phase ensures the identity feels just right and functions well across use cases. I’ll help guide the feedback process to keep things clear and constructive.
Final Delivery & Support: Once the brand is finalized, you’ll receive a complete, organized brand package including your logo suite, brand guidelines, messaging overview, and all final assets. I also include two weeks of light post-project support to help with implementation and handoff questions.
What's included
Logo Suite
A full logo system for your brand’s primary visual mark, hand-crafted to be distinctive and memorable.
Brand Naming
A distinct and memorable name that captures the essence of your brand. Meaning, tone, audience appeal, and availability are all taken into consideration to ensure your name resonates and stands out in the market.
Visual Identity System
A cohesive and comprehensive system of visual elements, including, typography, colors, imagery, and graphics, designed to consistently represent and reinforce your brand across all platforms and touchpoints.
Brand Positioning
How your brand uniquely addresses customer needs and delivers distinctive solutions compared to competitors. It clearly communicates the unique value your brand provides, positioning you as the preferred choice for your audience.
Brand Messaging
In-depth representations of your ideal customers, detailing demographics, behaviors, goals, and pain points to guide targeted and impactful marketing and brand messaging.
Competitor Analysis
A detailed evaluation of your competitors' brand strategies, strengths, and weaknesses, providing insights into market trends and opportunities to strategically position your brand for maximum advantage.
Figma Brand Kit
A complete, easy-to-use Figma Brand Kit that brings all brand assets, colors, text, styles, variables, and components into one place to support consistent, scalable design.
Brand Collateral
Pitch Deck, Social Media Assets, Landing Page Design.
Brand Guidelines
A clean, easy-to-follow guide that ties it all together. Your Brand Guidelines explain how to use your logo, colors, fonts, visual identity elements and messaging consistently.
Rollout Support
Up to 2 weeks of Q&A and rollout support. I'll be at your side to give you guidance for your brand and answer any questions you have.
Website Design (for additional investment)
A fully responsive, brand-consistent digital presence, offering clarity, ease of use, and a seamless journey for your audience.
Product Design (for additional investment)
A cohesive interface and experience, aligned with brand identity, focused on usability, visual appeal, and seamless interaction.
Packaging Design (for additional investment)
Focused on one product or use-case (like a jar label or sticker), this is a visual starter you can build on as your brand grows. Files delivered as static design, ready to hand off to a print partner.
Xander's other services
$15,000