Strong legacy brands are built on intention, not aesthetics alone. This package delivers the strategic depth and creative clarity needed to define what your brand stands for, why it exists, and how it endures over time. It’s ideal for brands entering a defining chapter, evolving beyond their original identity, or committing to long-term branding that communicates meaning, builds trust, and scales with purpose.

Introduction: After booking, we start with a collaborative strategy phase to get clear on your brand’s purpose, audience, values, and goals. Through a discovery call or guided questionnaire, we define what your brand needs to communicate and how it should make people feel. This phase sets the tone for everything that follows, aligning your visual identity with your deeper brand direction.

Visual Alignment: Once we’ve mapped out your strategic foundation, I’ll 3-5 create curated moodboards to explore potential visual directions. These include colors, typography inspiration, texture, and references. We’ll use this step to visually align before any design begins, ensuring we're on the same page creatively.

Concept Proposal: You’ll be presented with two fully developed brand concepts - each one intentional, cohesive, and capable of meeting your brand’s needs. Rather than aiming for quantity, I focus on depth. Each concept will include logos, color palette, typography, supporting visual elements, along with your selected brand collateral like a landing page, social banners, or packaging.

Refinement & Revisions: After presentation, we move into two structured rounds of revisions to refine the selected direction. This phase ensures the identity feels just right and functions well across use cases. I’ll help guide the feedback process to keep things clear and constructive.

Final Delivery & Support: Once the brand is finalized, you’ll receive a complete, organized brand package including your logo suite, brand guidelines, messaging overview, and all final assets. I also include two weeks of light post-project support to help with implementation and handoff questions.