Application Design -- Exclusive & Tailored Solutions

Usama Sajjad

(0)

Starting at

/hr

About this service

Summary

I design functional, beautiful, user-friendly sites that get results, so you can focus on running your business. I understand you need a app that captures your brand's essence and truly connects with your audience. I don't just design applications, I craft emotional and functional experiences. We'll work together to define your brand voice ( if needed ) and build an app that sparks engagement and turns visitors into frequent active users.

Process

• Discovery & Research (1-2 Weeks):

Project Kickoff: I discuss your app's goals, target audience, and brand vision.

Competitive Analysis: I analyze competitor apps to understand strengths, weaknesses, and user experience trends.

User Research: I conduct user interviews, surveys, or usability testing to understand user needs, behaviours, and pain points.

Defining App Voice: I collaborate with you to define your app's unique personality and messaging style.

• Planning & Strategy (1-2 Weeks):

Site Map & User Flow Mapping: I map out your app's structure and how users will navigate it.

Content Inventory & Strategy: I determine the content needed for each screen and how it aligns with your goals.

User Journey Mapping: I map out the steps users will take to achieve their goals within the app.

App Feature Prioritization: I prioritize features based on user needs, business goals, and development feasibility.

App Content Strategy: I determine the content needed for each app screen and how it aligns with your goals.

• Design & Development (2-6 Weeks):

Wireframes & Prototypes: I develop low-fidelity mockups to test user flows and functionality. Prototypes add interactivity for early testing.

Moodboard & Style Guide: I establish the visual direction of the app, including colors, fonts, and UI elements.

High-Fidelity Mockups: I refine the design with final colours, fonts, visuals, and interactive elements.

Design Handoff: I provide developers with all design assets and specifications needed for app development.

• Testing & Refinement (1-2 Weeks):

Usability Testing: I conduct user testing with real users to identify usability issues and optimize the app's usability.

Bug Reporting & Iteration: I work with developers to address bugs and iterate on the design based on user feedback.

• Launch & Beyond (Ongoing):

App Launch: I collaborate on the app launch strategy and marketing efforts.

Performance Monitoring: I monitor user engagement and app performance with your research team , making data-driven improvements over time.

Please Note: This is a general timeline and may vary depending on the project's complexity and your specific needs.

FAQs

What makes your app design process different?
I focus on understanding your target audience and brand voice. We go beyond functionality, crafting emotional connections through the app experience. This helps build user engagement and loyalty.
Will my app be easy to use?
Absolutely! I prioritize user-friendly design with intuitive navigation and clear interactions. Usability testing with real users ensures a smooth and enjoyable experience.
What happens when the design is finalized? Do I need to find my own developers?
I can help! I can connect you with experienced developers. The design assets and specifications I provide ensure developers understand your vision perfectly.
How long will it take to build my app?
The timeline depends on the app's complexity. I'll provide a clear project timeline after discussing your needs and features. Typically, the design process takes 4-6 weeks, with additional time for development and testing.
Do I need to provide all the content for the app myself?
I can help guide you through the app content strategy. While some content might be readily available from your existing marketing materials, I can also assist with creating new content specifically tailored for the app experience.
What happens if I have new ideas for features after the design is finalized?
I understand that projects can evolve. While major changes after finalization might impact timelines, I can definitely discuss incorporating new features based on their complexity and feasibility.
What happens if I encounter bugs after the app launches?
Minor bugs can sometimes occur during development. I work closely with developers to address any bugs identified post-launch and provide timely updates to ensure a smooth user experience.

What's included

Site Map & User Flow
• A visual representation of your app's structure, outlining all the screens and how users navigate between them. • This helps visualise the user journey and ensures a smooth navigation experience.
Wireframes & Prototypes
• Low-fidelity mockups that focus on functionality and layout. • Wireframes establish the basic structure of each screen, including content placement and user interactions. • Prototypes add a layer of interactivity, allowing you to simulate user flows and test navigation.
Moodboard & Style Guide
• A moodboard captures the visual inspiration for your app's design. It can include colours, fonts, images, and overall aesthetic preferences. • The style guide defines the design elements consistently used throughout the app, ensuring a cohesive brand experience. This includes fonts, colours, buttons, and other UI components.
High-Fidelity Mockups
•Pixel-perfect, visually appealing mockups that represent the final app design. • Mockups showcase the app's complete visual identity, including colours, fonts, images, and layout.
Competitive Analysis Report
• A report that analyzes your main competitors' apps, identifying their strengths, weaknesses, and design trends within your industry. • This helps you understand the competitive landscape and position your app strategically.
App Feature Prioritization
• Prioritize features based on user needs, business goals, and development feasibility.
Content Inventory & Strategy
• An organised list of all the content that will be included on your app, categorised by screen. • The content strategy outlines the purpose of each content piece and its role in achieving your app's goals.
Additional Notes
• Figma files can be shared with comments and annotations for clear communication and feedback. • Research deliverables can be presented in various formats, depending on your needs and preferences. • These deliverables are a starting point, and the specific deliverables may vary depending on the complexity of your app.