What's included

• Goal Setting and KPIs

  Define clear objectives for your social media efforts (e.g., brand awareness, lead generation) and establish measurable Key Performance Indicators (KPIs) to track progress.

• Audience Persona Development

  Identify and define your ideal audience, including demographics, interests, behaviors, and pain points, to create content that resonates.

• Platform Selection and Focus

  Determine the most effective platforms for your business based on your goals, audience, and industry trends.

• Content Pillars and Themes

  Develop core content themes and pillars that align with your brand and audience interests to guide consistent and engaging content creation.

• Posting Schedule and Frequency

  Provide an optimized posting schedule tailored to your audience’s activity patterns to maximize visibility and engagement.

• Hashtag and Keyword Strategy

  Recommend targeted hashtags and keywords to increase discoverability and ensure alignment with your niche.

• Competitor and Trend Analysis

  Analyze competitors and industry trends to identify gaps, opportunities, and ideas for differentiation.

• Engagement and Community Management Plan

  Offer guidelines for fostering audience interactions and building a loyal community through comments, messages, and proactive engagement.

• Paid Advertising Recommendations

  Suggest ad formats, targeting options, and budgets for social media advertising to amplify reach and achieve specific goals.

• Analytics and Reporting Framework

  Provide a system for tracking and analyzing performance, ensuring your strategy evolves based on data-driven insights.