Defining your Brand with Strategic StorytellingRachel | Brand Strategist
Ah, the enchanting world of defining a brand! In order to breathe life into your brand, I'll dive deep into your story and your industry and craft a story for why your brand exists and what sets your brand apart from the competition.
Deliverables:
Meet-and-greet: lots of time to chat, get to know you, and dig in a little deeper on what makes your brand special.
Industry and competitive landscape: researching and reviewing trends, competitors, aspirations, and more.
Target audience definition: audience definition and personas
Brand strategy: defining positioning, recommendations for cracking into the market, and the brand pyramid.
What's included
Meet and greet | Brand Consultation
Ah, the delightful brand consultation! You know her, you love her.
This is a chance to embark on a journey to unveil the essence of your brand. Through our conversation(s), I'll unravel your brand's story, delve into your industry, and ask you all about what makes your brand special. What awaits you at the meet-and-greet? A cozy chat, preferably with a hot drink by your side, a chance to share your vision, and an opportunity for us to get to know one another.
Getting to know the market | Landscape Audit
Join me as we navigate the vast seas of your industry, uncovering hidden treasures and potential pitfalls along the way. Through (a bunch of) research and thorough analysis, I'll map out the competitive terrain, revealing valuable insights to guide your brand's journey.
What does the landscape audit entail? A deep dive into your market, and a look at what is happening in the world at large, illuminating the path forward with clarity and foresight.
Defining your audience | Consumer/User Research
Armed with the insights from our consultation and landscape audit, we will set off toward uncovering your ideal audience. Our goal will be to unearth the desires, needs, behaviors, and aspirations of your target audience.
What to expect from this research? A 360 view of your audience, including primary, secondary, and tertiary personas, where your audience can be found, and strategic recommendations to reaching their hearts and minds.
Setting your goals | Brand Strategy
Here is where it all comes together! Together, we'll chart a course for your brand's success, crafting a roadmap that aligns with your aspirations and ambitions. Through thoughtful analysis and strategic planning, I'll help you define clear objectives and actionable goals that propel your brand forward.
What's in store with brand strategy? A comprehensive and actionable guide outlining audience, positioning, and marketing recommendations.
Rachel |'s other services
Contact for pricing
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Google Analytics
Microsoft Excel
Microsoft Power BI
Microsoft PowerPoint
Tableau
Brand Strategist
Business Strategist
Researcher
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Rachel | Brand Strategist Denver, USA
Defining your Brand with Strategic StorytellingRachel | Brand Strategist
Contact for pricing
Tags
Google Analytics
Microsoft Excel
Microsoft Power BI
Microsoft PowerPoint
Tableau
Brand Strategist
Business Strategist
Researcher
Ah, the enchanting world of defining a brand! In order to breathe life into your brand, I'll dive deep into your story and your industry and craft a story for why your brand exists and what sets your brand apart from the competition.
Deliverables:
Meet-and-greet: lots of time to chat, get to know you, and dig in a little deeper on what makes your brand special.
Industry and competitive landscape: researching and reviewing trends, competitors, aspirations, and more.
Target audience definition: audience definition and personas
Brand strategy: defining positioning, recommendations for cracking into the market, and the brand pyramid.
What's included
Meet and greet | Brand Consultation
Ah, the delightful brand consultation! You know her, you love her.
This is a chance to embark on a journey to unveil the essence of your brand. Through our conversation(s), I'll unravel your brand's story, delve into your industry, and ask you all about what makes your brand special. What awaits you at the meet-and-greet? A cozy chat, preferably with a hot drink by your side, a chance to share your vision, and an opportunity for us to get to know one another.
Getting to know the market | Landscape Audit
Join me as we navigate the vast seas of your industry, uncovering hidden treasures and potential pitfalls along the way. Through (a bunch of) research and thorough analysis, I'll map out the competitive terrain, revealing valuable insights to guide your brand's journey.
What does the landscape audit entail? A deep dive into your market, and a look at what is happening in the world at large, illuminating the path forward with clarity and foresight.
Defining your audience | Consumer/User Research
Armed with the insights from our consultation and landscape audit, we will set off toward uncovering your ideal audience. Our goal will be to unearth the desires, needs, behaviors, and aspirations of your target audience.
What to expect from this research? A 360 view of your audience, including primary, secondary, and tertiary personas, where your audience can be found, and strategic recommendations to reaching their hearts and minds.
Setting your goals | Brand Strategy
Here is where it all comes together! Together, we'll chart a course for your brand's success, crafting a roadmap that aligns with your aspirations and ambitions. Through thoughtful analysis and strategic planning, I'll help you define clear objectives and actionable goals that propel your brand forward.
What's in store with brand strategy? A comprehensive and actionable guide outlining audience, positioning, and marketing recommendations.
Rachel |'s other services
Contact for pricing