What's included

• Gather some inspo | Creative Moodboards

  Creative mood boards are where inspiration blooms and ideas take flight! We will dive into a visual feast crafted specifically for your brand, curated with care to capture the essence of your vision. What to expect? A few stunning boards exploring colors, textures, typography, imagery, and more.

• Boring but necessary | Creative Brief

  Ah, the art of the creative brief – a (slightly dull) beacon of clarity! I'll work with you to craft a roadmap for your brand's visual journey, outlining the who, what, and why behind every design decision. What's included in the brief? All of that research that we did will come together to build a concise and sensory package that helps bring your brand to life. Once we nail this, we start designing!

• Starting to see the brand | Branding One Sheet

  Step into the spotlight with your very own brand one sheet – a snapshot of your brand's personality and style! This concise document encapsulates the heart and soul of your branding but is only the beginning. Each one sheet will include your logo and variations, signature colors, distinctive typography, and (perhaps) an ownable pattern.

• The whole kit | Brand Style Guide

  Here is where it all comes together. We will combine the incredible insights from our strategy exploration, with our branding look and feel to develop a big-ole-book of your brand. I'd recommend you read this book more than once! What should you expect in a style guide? Kick-off with a full view of your audience and your strategic goals, then a replay of your foundations and brand personality paired with your brand's visual identity, from logo usage and color schemes to typography and imagery guidelines.