Brand Strategy & Identity

Stefano Malavasi

Starting at

1,000

About this service

Summary

The situation: You're on the brink of launching your business, but something's holding you back. Your brand isn't projecting the professional image you need to thrive. You know a standout brand is essential, but you need a streamlined, effective solution that delivers real results.

You need something solid and comprehensive to make your business shine and get the recognition it deserves. Sound like you? Perfect, you're in the right place.

Process

✦ Discovery ✦

I start by getting to know you and your brand. We'll have a friendly chat to understand your vision, values, and target audience. This helps me lay the foundation for an impactful brand.

✦ Research ✦

I conduct in-depth research on your industry and competitors. I analyze what works best and identify opportunities to differentiate your brand.

✦ Mood Board Presentation ✦

Based on the research findings, I create a mood board that visually represents the overall look and feel of your brand. This serves as a starting point for the design process and helps us align our vision.

✦ Design Development ✦

Once we are on the same page, I start designing, i experiment with various typography, shapes, colors, and layouts to craft a compelling set of assets for your brand.

✦ Review and Refinement ✦

I present the initial designs to you, seeking your feedback and input. Your opinion matters to me, and we collaborate closely to ensure the final design exceeds your expectations. I'll refine the chosen concept until it's perfect.

✦ Finalization ✦

Once you are satisfied with the design, I prepare the final files in multiple formats and deliver them to you.

FAQs

How long does it take to complete a project?
Our service turnaround times may vary depending on the project. For a general timeline, our logo design process typically takes between 1-2 weeks, while our brand identity projects can vary from 3-5 weeks. Lastly, our website projects can take anywhere from 3-4 weeks. *Please note that the timeline for your project may vary based on its unique requirements and the speed of communication in which feedback is received.
How will we get started and communicate?
After you purchase the service, we’ll initiate the process promptly, either with a kick-off introduction meeting via Google Meets or through text communication—whichever method works better for you!
We need a website. Can you create a website for us?
Yep! We offer website design service as it is part of our main service, we currently build with Framer.
If I have my logo designed by someone else, can you help with other designs?
Yes! Some of our past clients had their logos designed by someone else but approached us to expand on their brand or redesign their logos.
We live in different time zones. Will this be an issue?
Not at all! Most of our clients are not local, so we manage projects long distance.

What's included

✦ Discovery call ✦
In the discovery call, we will understand what defines success for your brand. Identify the target customers you're serving and discuss your ideas and vision for your brand.
✦ Logo Design ✦
A unique and memorable logo that embodies your brand's personality. It serves as the cornerstone of your visual identity. Depending on your goals, logo variation can include: primary logo, secondary logo, submark logo, iconmark logo.
✦ Color Palette ✦
A carefully crafted color palette that reflects your brand's tone, evokes emotions, and ensures visual consistency across all brand touchpoints.
✦ Typography ✦
Typography pairing should not be random; it's strategically selected to match your brand visuals. This will involve choosing a pair of two typefaces. Please note that these are suggestions, not requirements. As the client, you are responsible for purchasing fonts. However, we always try to find free commercial fonts first.
✦ Icons Set or Business Card Design ✦
Custom brand icons are unique and original graphic elements designed specifically to represent a brand or company and having a killer business card design can help your brand stand out from the crowd and be remembered long after you've parted ways with someone.
✦ 2 Revisions ✦
Two rounds of revisions to refine the deliverables, ensuring they align perfectly with your vision and expectations.
✦ Brand Guidelines ✦
A brand style guide is a document that outlines the guidelines and specifications for a brand's visual identity, including its logo, typography, color palette, and other design elements. It serves as a reference for anyone creating branded materials, ensuring consistency and coherence across all marketing and communication channels.
✦ Optional Services ✦
Need more? No problem! If it's not listed here, we can discuss before starting our project and add that to the project for an additional rate. However, if w'ere already mid-way or have completed the project, we're still here to support! Feel free to add on and we can invoice you separately.