Website Redesign: Transform your Product's UX & UI

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About this service

Summary

A complete refresh of your website—designed to be more intuitive, visually compelling, and aligned with your goals. Whether you're rebranding, improving conversions, or just giving your site a modern upgrade, I’ll help you create a web experience that actually works for your users.
Why Work With Me?
I’ve spent the last 4+ years working closely with business owners to help improve their digital presence. Every project is a little different, and that’s what I love most—getting to learn about your vision, your audience, and what really matters to your brand.
One of the best parts of this work is building genuine relationships while creating strategies that actually solve real problems. I’m not just here to make things “look better”—I’m here to help your product feel better, flow better, and work better for the people using it.

Process

My Website Redesign Process
Discovery Call + Audit We’ll kick things off with a call to understand your current site, goals, and any pain points. Then, I’ll take a close look at your site’s structure, design, and performance to build context.
Design Strategy & Roadmap I’ll put together a tailored design blueprint—outlining your audience, goals, brand vibe, and a clear roadmap for how we’ll bring the new design to life.
Concepts, Wireframes & Visual Direction You’ll receive initial concepts and layout ideas that give you a feel for the new direction. This includes moodboards, wireframes, and key design elements.
Design Refinement & Feedback Loops Based on your feedback, I’ll refine the design in rounds—making sure every detail aligns with your goals and speaks to your audience.
Final Design Handoff You’ll get all the high-fidelity screens, exportable assets, and design documentation needed to build your new site with clarity and ease.

What's included

  • 🧠 Initial Consultation & Product Deep Dive

    We’ll start with a conversation about your current site—what’s working, what’s not, and where you want to take things next. I’ll then analyze your site’s structure, design, and user experience to pinpoint areas for improvement and new opportunities.

  • 🧭 Design Strategy Blueprint

    Next, I’ll create a strategy that sets the foundation for the redesign. This includes your goals, audience insights, brand positioning, and a step-by-step plan to guide the design process.

  • 🎨 Concept Mockups & Wireframes

    I’ll share early design concepts and wireframes so you can get a visual feel for the direction we’re heading in. This is where we start shaping your brand’s new look.

  • 🔁 Iteration & Collaboration

    We’ll refine the designs together through feedback loops and check-ins, making sure everything aligns with your vision and the user experience is on point.

  • 📦 Final Design Delivery

    You’ll get everything you need to bring the new design to life—polished high-fidelity screens, visual assets, and any documentation your developers may need for a smooth handoff.


Skills and tools

UI Designer

UX Designer

Visual Designer

Figma

Figma

Framer

Framer

Industries

Healthcare
Fitness & Wellness
FinTech & Payments