Take your brand to the moon 🚀 with an Advertising Account Audit

Top Independent

Marcell Clark

5

(3)

Starting at

$

450

About this service

Summary

Here's what's in an audit and why you NEED one...
As an example, let's say you've been running ads for over a month and for some reason, sales are still stagnant. Many buissinesses run paid ads, fail, then come to the conclusion that paid ads don't work in 2022.
This couldn't be further from the truth!
A deep dive into the analytics and processees of that brand's marketing funnel could reveal that the ads were generating quality traffic, but the site's load speed caused a major drop off from the outbound link click to the landing page...
Or that the site's view content to add to cart rate is abnormally low, signaling an issue somewhere within the product page that needs optimization...
Or that your brand doesn't actually have a proper email flow which is why you aren't able to recover your abandoned cart conversions or increase your repeat purchase rate and customer lifetime value.
The scenarios are endless. However, with this audit, we'll dive deep into the foundation and performance of your marketing funnel from your Facebook ad account, email flows, website optimization, and all the strategy driving metrics and KPIs that paints the story behind your buissiness.
Here's what we'll cover 👇
(This is a generic overview. Each audit will be specific to the conditions of that brand)
Analysis of every key action within the buyer's journey in search of bottlenecks (Outbound CTR, ObC: Landing Page View, LPV: Product View, PV: Add to Cart, ATC: Initiate Checkout, IC: Purchase) based on Facebook ads manager data. If any of these KPI metrics are low, I'll suggest recommendations on how to improve them.
Review current media buying strategy (including but not limited to - - funnel structure, budget allocation, ad set targeting, exclusions, campaign/ad set settings) and recommend strategy improvements.
Provide a complete layout of a full-funnel strategy to execute on your own should you choose to.
Verify important backend ads manager settings.
Review and recommend custom/LLA's to populate.
Pixel health check.
Recommend potential marketing angles.
Scenario modeling to project ad spend/MER goals.
Review 12 months of advertising metrics including profit margins, COGs, overhead expenses, revenue, and net profit percentages. This will be used to project MER/net profit goals.
Customer lifetime value scenario modeling
Analysis of abandoned cart potential revenue loss
Generate website performance monitor report
Review current email sequence flows and recommend improvements to sequence buildouts (excluding copy--flow buildout only)
After all of the neccessary data is collected and analyzed, it's compiled together in a comprehensive report that will be presented over a 2-3 hour video call.

What's included

  • Quantitative Analysis

    Complete quantitative analysis of your brand's marketing funnel to reveal bottlenecks and opportunity areas.

  • Qualitative Analysis

    Analysis of your brand's full marketing funnel to access recommendations on how to improve effectiveness across Facebook, Instagram, Email, and your brand's website.

  • Analysis Presentation/Consultation

    2-3 hour video consultation call where we'll address the findings and recommendations as a result of the audit.

  • Comprehensive Report

    A detailed report of audit findings and recommendations for future reference.

Recommendations

(5.0)

Rachael Petty

Client • Dec 12, 2023

Recommended

Rachael recommends working with Marcell

Ashley Garlic

Client • Jul 27, 2023

Recommended

Working with Marcell has been game-changing. Exceptional strategist, boosted our revenue, subscriber list, and always ahead of the game with ad practices. A+ for swift communication & expertise! Thanks buddy 🤜

Recommended

Marcell provided an excellent audit of our account and more importantly a strategy and structure for moving forward. We'll be working together for sure!

Duration

1 Week

Skills and tools

Marketing Analytics Specialist
eCommerce Marketer
Facebook Pixel
Google Sheets
Shopify

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