• Oftentimes, brands aren't aware of the intricate issues that lay deep within the layers of the buyer's journey. A comprehensive audit helps to reveal these blind spots and problem areas within your business operations to increase overall revenue.

As an example, let's say you've been running ads for over a month and for some reason, sales are still stagnant. Many buissinesses run paid ads, fail, then come to the conclusion that paid ads don't work in 2022.

This couldn't be further from the truth!

A deep dive into the analytics and processees of that brand's marketing funnel could reveal that the ads were generating quality traffic, but the site's load speed caused a major drop off from the outbound link click to the landing page...

Or that the site's view content to add to cart rate is abnormally low, signaling an issue somewhere within the product page that needs optimization...

Or that your brand doesn't actually have a proper email flow which is why you aren't able to recover your abandoned cart conversions or increase your repeat purchase rate and customer lifetime value.

The scenarios are endless. However, with this audit, we'll dive deep into the foundation and performance of your marketing funnel from your Facebook ad account, email flows, website optimization, and all the strategy driving metrics and KPIs that paints the story behind your buissiness.

(This is a generic overview. Each audit will be specific to the conditions of that brand)

• Analysis of every key action within the buyer's journey in search of bottlenecks (Outbound CTR, ObC: Landing Page View, LPV: Product View, PV: Add to Cart, ATC: Initiate Checkout, IC: Purchase) based on Facebook ads manager data. If any of these KPI metrics are low, I'll suggest recommendations on how to improve them.
• Review current media buying strategy (including but not limited to - - funnel structure, budget allocation, ad set targeting, exclusions, campaign/ad set settings) and recommend strategy improvements.
• Provide a complete layout of a full-funnel strategy to execute on your own should you choose to.
• Verify important backend ads manager settings.
• Review and recommend custom/LLA's to populate.
• Pixel health check.
• Recommend potential marketing angles.
• Scenario modeling to project ad spend/MER goals.
• Review 12 months of advertising metrics including profit margins, COGs, overhead expenses, revenue, and net profit percentages. This will be used to project MER/net profit goals.
• Customer lifetime value scenario modeling
• Analysis of abandoned cart potential revenue loss
• Generate website performance monitor report
• Review current email sequence flows and recommend improvements to sequence buildouts (excluding copy--flow buildout only)

After all of the neccessary data is collected and analyzed, it's compiled together in a comprehensive report that will be presented over a 2-3 hour video call.