This service includes a personalized 1:1 brand clarity session, where we delve deep into the heart of your business to:
• unveil your brand story
• identify your brand values and core characteristics
• establish a creative direction
During this session, we'll ask questions, listen intently, and work hand in hand to turn the essence of your brand into cohesive and captivating messaging.
Here's what the design process looks like:
1 - We have a conversation about your brand’s origin, audience, inspiration, and project scope.
2 - We create a mood board that hones in on the overall vibe of the project.
3 - I use my designer magic and our conversation to design your project.
4 - We collaborate on edits and revisions until the designs are perfect.
5 - You receive designs and share them with the world.
Possible Add-ons
Visual Identity System: • logo • secondary logo • marks • word marks • font library • text hierarchy • color palette • mock-ups • brand book • style sheet
Brand Strategy: • identify audience • competition analysis • market gap • value proposition • goal setting • mission statement
More Designs and Guidelines: • photography guidelines • brand pattern • icon set • stationery designs (letterhead, invoices, business cards, email signatures, mailers, post cards, thank you cards, stickers, gift cards, loyalty cards, planner templates)
Going Above and Beyond: • website (created with Wix) • social media kit • merchandise design • packaging design
What's included
1:1 Brand Clarity Session
• brand story
• brand values
• core characteristics
• creative direction