Conversion Rate Optimization (CRO) | Data-Driven Optimization

Tyrel de Chalain

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About this service

Summary

A complete Conversion Rate analysis that goes over your entire flow - from website and ads to social media, with suggestions to optimize your digital marketing efforts and drive increased conversions. The in-depth audits will cover all currently active marketing channels, and will allow for a data-driven improvement strategy.

Process

Step 1: Initial Consultation An initial call to get the ball rolling and to allow me to understand your business goals, target audience, and current marketing efforts. Together, we define the specific areas of focus for the CRO project and outline the project timeline and expected deliverables.

Step 2: Data Collection This is when I initially need access to data in order to compile everything for all the analyses. I gather essential data on your website traffic, conversions, user behaviour, audience demographics, Email marketing data (including open rates, click-through rates, and conversion rates), content performance, and anything else we can find.

Step 3: In-depth Analysis This is when the fun begins. I do a comprehensive analysis of all that data, along with an in-depth audit of your website, looking for any pain points or areas of improvement

Step 4: Results Based on the analysis, I develop a tailored conversion rate optimization strategy. Key areas for improvement are prioritized, and clear, goals are set for improvements.

FAQs

Price?
Totally depends on your data. For example, analyzing the information available for a multi-million dollar website with millions of users and thousands of touchpoints would take much less effort and time than analyzing your average business's website with 3 pages and only a couple hundred users.
Timeframe?
Also depends on your data, but it shouldn't take more than 1-3 weeks, provided the information is delivered on time and that the data is valid.

What's included

In-depth website audit
A comprehensive analysis of your website's user experience, conversion points, and areas for improvement to identify opportunities for optimization.
Competitor analysis
A comparison of your website to top competitors to identify strengths, weaknesses, and potential areas for improvement.
Landing Page Review
Improving landing pages to increase conversions and align with specific marketing campaigns.
Conversion funnel analysis
Identifying the steps users take to complete a desired action and optimizing each stage for maximum conversion.
Email marketing audit
valuation of your email list, campaign performance, and subscriber engagement; along with an analysis of your current email campaigns and performance.
Overall Marketing Audit
A comprehensive evaluation of your entire marketing ecosystem, including website, social media, email, paid advertising, and other channels,
Social media analytics
Analysis of social media data to identify trends, audience demographics, and content performance.
Personalized recommendations
Tailored suggestions based on data analysis to improve website performance and increase conversions.