What's included

• Initial Questionnaire

  I'll provide you with a questionnaire to gather information about your brand, your definitions and goals. Your response will help me start to understand the direction of the project and provide me with a foundation to our Brand Strategy Workshop.

• Brand Strategy Workshop

  A 1.5-hour virtual workshop where we'll uncover your brand definition (Why, What, How), personality, archetype, voice and tone of your brand. These definitions will help us gain clarity to craft a solid strategy for the visual designs of your brand identity. We'll cover points such as: - Why, What and How - Your unique selling point (USP) - Your target audience - Your competitors

• Moodboard

  A moodboard is like a white board for creative direction. I'll create our moodboard and you'll populate it with your aesthetic preferences for your brand, providing me with references you think align with your vision.

• Project Briefing

  Based on the information we gathered from the Brand Strategy Workshop and the Moodboard, I'll prepare the project brief, the starting point and point of reference throughout the remaining stages of the design process. This brief helps establish in the end whether the visual identity meets the requirements. This document will be shared with you for feedback and approval.

• Logo Variations

  I will provide a primary logo, a secondary logo, and an iconmark logo for your brand.

• Typography

  A good typography pairing is essential to convey your brand's personality and message. This will include two typefaces that are suggestions, not requirements. The client is responsible for purchasing fonts, but I always try to find free commercial fonts as a starting point.

• Color Palette

  The relevance of the colors to reflect a brand's aesthetic is one of the most important aspects of a visual identity. I will curate a color palette with 3-5 colors that aligns with your brand!

• Brand Pattern

  Brand patterns are graphics that reinforce brand recognition and identity. They create a strong visual connection with your audience and standout from the competitors.

• Custom Icons

  Unique and original graphics to represent your brand. They would be perfect as Highlights covers for your Instagram account.

• 3 Revisions

  If you need more than 3 revisions, a hourly rate is added.

• Brandbook

  The Brandbook outlines the guidelines and specifications for the brand's identity, including its logo, typography, color palette, and other design elements. It also includes the core values we uncovered in previous stages of the process. It serves as a reference, ensuring consistency and coherence across all channels. This document is provided in digital format (PDF) only.

• Canva Social Media Templates

  Social media templates allow for easy and fast customization, providing a consistent and professional look and feel across all your social media channels.