What's included

• Branding Briefing

  I'll provide you a questionnaire to gather information about your brand, your values and goals. Your response will help me better understand the creative direction and the foundation I'll follow to create your tailored-made visual identity.

• Moodboard

  A moodboard is like a white board for creative direction. I'll create our moodboard and you'll populate it with your aesthetic preferences for your brand, providing me with references you think align with your vision.

• Logo Variations

  I will provide a primary logo, a secondary logo, and an iconmark logo for your brand.

• Typography

  A good typography pairing is essential to convey your brand's personality and message. This will include two typefaces that are suggestions, not requirements. The client is responsible for purchasing fonts, but I always try to find free commercial fonts as a starting point.

• Color Palette

  The relevance of the colors to reflect a brand's aesthetic is one of the most important aspects of a visual identity. I will curate a color palette with 3-5 colors that aligns with your brand!

• Brand Pattern

  Brand patterns are graphics that reinforce brand recognition and identity. They create a strong visual connection with your audience and standout from the competitors.

• Custom Icons

  Unique and original graphics to represent your brand. They would be perfect as Highlights covers for your Instagram account.

• 3 Revisions

  If you need more than 3 revisions, a hourly rate is added.