Brand Identity & Strategy

Stephanie Bapes

Starting at

$

1,500

About this service

Summary

I offer comprehensive Brand Identity & Strategy services tailored to elevate your business by crafting a unique, resonant brand presence that sets you apart in the marketplace. My approach integrates deep user insights and industry trends to develop a cohesive brand story and visual identity that genuinely reflects your business values and engages your target audience effectively.

Process

Process Steps from Start to Finish:
Discovery Session: Engage in an initial consultation to understand your business goals and brand aspirations.
Market Research & Analysis: Conduct thorough market research and competitive analysis to inform strategic positioning.
Brand Strategy Development: Develop a tailored brand strategy, defining your brand's mission, vision, values, and personality.
Visual Identity Creation: Design a distinctive visual identity, including logo, color palette, typography, and imagery that aligns with your brand strategy.
Brand Guidelines Documentation: Compile comprehensive brand guidelines to ensure consistency across all marketing and communication channels.
Implementation Planning: Develop a strategic plan for the rollout of your new brand identity.
Launch & Evaluation: Assist with the launch of your new brand and measure its impact, making adjustments as necessary.

What's included

  • Brand Discovery Workshop

    A collaborative session to understand your business goals, values, and target audience.

  • Market Research & Competitive Analysis

    Detailed research to identify market trends and competitor branding strategies.

  • Brand Strategy Report

    A comprehensive document outlining brand positioning, personality, tone of voice, and user personas.

  • Visual Identity System

    Development of logo, color scheme, typography, and other visual elements that represent the brand.

  • Brand Guidelines

    A detailed manual that ensures consistent application of the brand identity across all channels.

  • Brand Messaging Framework

    Key messages, value propositions, and brand story tailored to engage your target audience.

  • Social Media Branding Kit

    Custom graphics and templates for consistent branding across social media platforms.

  • Branch Launch Plan

    A strategic roadmap for the introduction of the new brand to the market. ​​

Example projects

Creating a brand and design a streaming web3 platform

Duration

3 weeks

Skills and tools

Art Director

UX Designer

UI Designer

Adobe Illustrator

Adobe Photoshop

Figma

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