Business Branding
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About this service
Summary
What's included
Logo
Primary logo: The main version of the logo that will be used in most applications. Secondary logo: A variation of the main logo, often used in specific contexts or for different purposes. Monochrome/Grayscale versions: Versions of the logo optimized for black-and-white or grayscale printing.
Color Palette
Primary colors: The main colors associated with the brand. Secondary colors: Additional colors that complement the primary palette. Pantone, RGB, CMYK values: Specifications for print and digital color consistency.
Typography
Primary font: The main typeface used in the brand's communication. Secondary font: Additional typefaces that complement the primary font. Font sizes and styles: Guidelines for font usage in various contexts.
Brand Guidelines
Usage rules: How the logo, colors, and typography should be used in different contexts. Clear space: Guidelines on the minimum space that should surround the logo for clarity.
Stationery Design
Business cards: A design template for business cards. Letterhead: A template for official letters or documents. Envelopes: Design templates for various envelope sizes.
Digital Assets
Social media profile images and banners: Graphics formatted for use on social media platforms. Email signature: A standardized email signature design. PowerPoint/Keynote templates: Branded templates for presentations.
Marketing Collateral
Brochures: Templates or design guidelines for promotional brochures. Flyers: Templates for promotional flyers. Posters: Templates for posters.
Brand Story and Messaging
Mission statement: A concise statement of the brand's purpose. Vision statement: A statement outlining the brand's aspirations for the future. Brand messaging: Key messages and tone of voice guidelines.
Icons and Patterns
Icons: Custom icons that can be used consistently across various brand materials. Patterns: Custom patterns or textures that enhance the brand's visual identity.
Responsive Design Elements
Responsive logo versions: Versions of the logo optimized for different sizes and devices.
Legal Documentation
Usage rights: Clear information on how the branding elements can and cannot be used.
Example projects
Skills and tools
Brand Designer
Brand Strategist
Digital Marketer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma