Business Branding

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About this service

Summary

Building a brand can be hardwork, I can assist you with that. We shall work together in the discovery phase of your project to create a unique brand Idenity that will help you stand out from your competition.

What's included

  • Logo

    Primary logo: The main version of the logo that will be used in most applications. Secondary logo: A variation of the main logo, often used in specific contexts or for different purposes. Monochrome/Grayscale versions: Versions of the logo optimized for black-and-white or grayscale printing.

  • Color Palette

    Primary colors: The main colors associated with the brand. Secondary colors: Additional colors that complement the primary palette. Pantone, RGB, CMYK values: Specifications for print and digital color consistency.

  • Typography

    Primary font: The main typeface used in the brand's communication. Secondary font: Additional typefaces that complement the primary font. Font sizes and styles: Guidelines for font usage in various contexts.

  • Brand Guidelines

    Usage rules: How the logo, colors, and typography should be used in different contexts. Clear space: Guidelines on the minimum space that should surround the logo for clarity.

  • Stationery Design

    Business cards: A design template for business cards. Letterhead: A template for official letters or documents. Envelopes: Design templates for various envelope sizes.

  • Digital Assets

    Social media profile images and banners: Graphics formatted for use on social media platforms. Email signature: A standardized email signature design. PowerPoint/Keynote templates: Branded templates for presentations.

  • Marketing Collateral

    Brochures: Templates or design guidelines for promotional brochures. Flyers: Templates for promotional flyers. Posters: Templates for posters.

  • Brand Story and Messaging

    Mission statement: A concise statement of the brand's purpose. Vision statement: A statement outlining the brand's aspirations for the future. Brand messaging: Key messages and tone of voice guidelines.

  • Icons and Patterns

    Icons: Custom icons that can be used consistently across various brand materials. Patterns: Custom patterns or textures that enhance the brand's visual identity.

  • Responsive Design Elements

    Responsive logo versions: Versions of the logo optimized for different sizes and devices.

  • Legal Documentation

    Usage rights: Clear information on how the branding elements can and cannot be used.


Skills and tools

Brand Designer

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Adobe XD

Figma