What's included

• Logo

  Primary logo: The main version of the logo that will be used in most applications. Secondary logo: A variation of the main logo, often used in specific contexts or for different purposes. Monochrome/Grayscale versions: Versions of the logo optimized for black-and-white or grayscale printing.

• Color Palette

  Primary colors: The main colors associated with the brand. Secondary colors: Additional colors that complement the primary palette. Pantone, RGB, CMYK values: Specifications for print and digital color consistency.

• Typography

  Primary font: The main typeface used in the brand's communication. Secondary font: Additional typefaces that complement the primary font. Font sizes and styles: Guidelines for font usage in various contexts.

• Brand Guidelines

  Usage rules: How the logo, colors, and typography should be used in different contexts. Clear space: Guidelines on the minimum space that should surround the logo for clarity.

• Stationery Design

  Business cards: A design template for business cards. Letterhead: A template for official letters or documents. Envelopes: Design templates for various envelope sizes.

• Digital Assets

  Social media profile images and banners: Graphics formatted for use on social media platforms. Email signature: A standardized email signature design. PowerPoint/Keynote templates: Branded templates for presentations.

• Marketing Collateral

  Brochures: Templates or design guidelines for promotional brochures. Flyers: Templates for promotional flyers. Posters: Templates for posters.

• Brand Story and Messaging

  Mission statement: A concise statement of the brand's purpose. Vision statement: A statement outlining the brand's aspirations for the future. Brand messaging: Key messages and tone of voice guidelines.

• Icons and Patterns

  Icons: Custom icons that can be used consistently across various brand materials. Patterns: Custom patterns or textures that enhance the brand's visual identity.

• Responsive Design Elements

  Responsive logo versions: Versions of the logo optimized for different sizes and devices.

• Legal Documentation

  Usage rights: Clear information on how the branding elements can and cannot be used.