Business Branding
Caressa Long
Contact for pricing
About this service
Summary
Building a brand can be hardwork, I can assist you with that. We shall work together in the discovery phase of your project to create a unique brand Idenity that will help you stand out from your competition.
What's included
Logo
Primary logo: The main version of the logo that will be used in most applications. Secondary logo: A variation of the main logo, often used in specific contexts or for different purposes. Monochrome/Grayscale versions: Versions of the logo optimized for black-and-white or grayscale printing.
Color Palette
Primary colors: The main colors associated with the brand. Secondary colors: Additional colors that complement the primary palette. Pantone, RGB, CMYK values: Specifications for print and digital color consistency.
Typography
Primary font: The main typeface used in the brand's communication. Secondary font: Additional typefaces that complement the primary font. Font sizes and styles: Guidelines for font usage in various contexts.
Brand Guidelines
Usage rules: How the logo, colors, and typography should be used in different contexts. Clear space: Guidelines on the minimum space that should surround the logo for clarity.
Stationery Design
Business cards: A design template for business cards. Letterhead: A template for official letters or documents. Envelopes: Design templates for various envelope sizes.
Digital Assets
Social media profile images and banners: Graphics formatted for use on social media platforms. Email signature: A standardized email signature design. PowerPoint/Keynote templates: Branded templates for presentations.
Marketing Collateral
Brochures: Templates or design guidelines for promotional brochures. Flyers: Templates for promotional flyers. Posters: Templates for posters.
Brand Story and Messaging
Mission statement: A concise statement of the brand's purpose. Vision statement: A statement outlining the brand's aspirations for the future. Brand messaging: Key messages and tone of voice guidelines.
Icons and Patterns
Icons: Custom icons that can be used consistently across various brand materials. Patterns: Custom patterns or textures that enhance the brand's visual identity.
Responsive Design Elements
Responsive logo versions: Versions of the logo optimized for different sizes and devices.
Legal Documentation
Usage rights: Clear information on how the branding elements can and cannot be used.
Example projects
Skills and tools
Work with me