Logo Design

Starting at

$

300

About this service

Summary

Define your brand’s tone and vision with a quick chat, then choose from two tailored moodboards to set the creative direction. Receive a comprehensive logo suite and color palette, refined through client reviews. Finally, get polished files and a brand sheet for seamless implementation.

Process

Research
We begin by understanding your brand’s essence, values, and goals. Through a chat and a series of questions, we'll gain insights to better capture your brand's identity. Then, two moodboard options will be created, from which you'll choose one to set the project's creative direction.
Design
I will develop a unique logo suite and color palette that distinguish your brand from competitors and foster client recognition.
Review
You will review the logo and color options, providing feedback for refinement to ensure the designs align perfectly with your brand vision.
Delivery
After approval, I meticulously polish every detail and prepare a handover folder with your new logo suite in web and print formats, plus a Brand Sheet for easy future use.

FAQs

  • How does the revision process work, and what if I need more than two revisions?

    You can provide feedback during the revision rounds, and I will make the necessary adjustments to align the logo with your vision. If more than two rounds of revisions are needed, additional revisions can be provided at an added cost to ensure your complete satisfaction.

  • How can I best prepare for the initial consultation to ensure a successful design process?

    For the initial consultation, have a clear understanding of your brand vision, target audience, and any specific design preferences or inspirations. The more information you provide, the better I can tailor the initial concepts to suit your brand's unique identity.

  • What file types will be included in the final package?

    The final package will include files in various formats such as vector (AI or EPS), PNG (with transparent background), and JPEG.

  • If I already possess some brand elements that I want used, can they be incorporated?

    Absolutely! Existing brand elements like a pre-existing logo, preferred fonts, or colors can be incorporated into your new visual identity, ensuring consistency and alignment with your brand.

  • How many logo design concepts will I receive? Can I provide feedback?

    You will receive 2-3 logo design concepts, which may be hand-drawn or digital drafts. You can choose your preferred option and provide feedback for adjustments, ensuring the final design meets your vision.

  • How many moodboards will I receive and what do they entail?

    You will receive two custom moodboard concepts that may include photography, typography, graphic design samples, and colors. These moodboards will set the project's tone and direction, tailored to your brand's message, positioning, and target audience. You'll choose your preferred option to guide the creative process.

What's included

  • Briefing

    We'll define your aesthetic, set your brand’s tone, clarify deliverables, and discuss expectations (via call or text chat).

  • Moodboard

    Based on our discussion, two moodboard options will be created to reflect your brand’s identity and establish creative direction. They may include photography, typography, and graphic design samples. You will select one to guide the project.

  • Logo set*

    Includes primary logo, secondary logo, submark, and favicon.

  • Color Palette*

    Features your brand colors, digital and print values, and pairings.

  • Review [by client]

    Steps marked with "*" include 2 rounds of client review, feedback, and modifications by the designer.

  • Handover + Brand Sheet

    Final files (PNG, SVG, PDF, etc.) ready for print and online use, along with a concise Brand Sheet for easy future use of your new logo.


Duration

1 week

Skills and tools

Logo Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Sketch

Industries

Graphic Design
Brand Marketing
Personal Branding

Work with me