- Vector files: .ai, .eps, .svg, or .pdf. - Logo variations: light, dark, full-color, transparent backgrounds. - Color palette, a secondary palette that coordinates. Pantone, CMYK (printed products), RGB (digital), and hex codes provided. - Brand fonts, with examples of how to use them. (License)

- A multi-page document that describes the elements of the brand to ensure consistency. - It includes usage rules and specs for the logo, color palette, typography, graphic elements, messaging, any other elements unique to your brand and how to properly use them.

- Additional inclusions customized for the client - Letterhead, Business Cards, Stickers, Illustrations, PubMats - Illustrations include graphic shapes, lines, custom patterns, illustrated characters or other elements that flesh out your brand’s visual theme. - Applied to mock applications to illustrate how they can be used. - Publication materials include template posters catered to the client's brand