What's included

• User Research Study

  I will conduct an in-depth navigation study with users that reflect your customer profiles. The goal here is to understand how users would categorize your products.

• Competitor Analysis

  I will present my finidings from how your competitors structure their product navigation, and find commonalities. This is important because users will have an easier time with familiar navigational structures.

• Final Product Taxonomy Spreadsheet

  Finally, I will deliver my recommended navigational structure in a form of a speadsheet so your team can easily implement. The nav structure will be informed by competitor analysis, validated by user studies, and categories you wish to promote based on sales data.