Visual Identity for Food & Beverage

Starting at

$

2,000

About this service

Summary

I offer a complete visual identity package that brings bold personality and voice to food and beverage brands. Specializing in custom lettering, I craft tailored logos, color palettes, and brand elements that stand out, along with strategic insights into competitors. My goal is to deliver a cohesive brand presence ready for both digital and print.

What's included

  • Strategic Questionnaire

    An in-depth questionnaire to uncover your brand’s goals, values, and audience insights.

  • Competitive Landscape

    A study of competitor branding to identify positioning and differentiation opportunities.

  • Logo Variations

    Multiple logo options aligned with your brand’s purpose and style.

  • Supporting Brand Elements

    Custom graphics and icons designed to enhance and unify your brand visuals.

  • Color Palette

    A carefully selected palette that embodies your brand’s personality and appeal.

  • Typography Selection

    Fonts chosen to reflect your brand’s voice and aesthetic.

  • Brand Guidelines Document

    Clear instructions on using brand assets across different platforms consistently.

  • Handoff of Digital and Print Deliverables

    Final files prepared for digital and print use, ensuring seamless implementation across all brand channels.

Recommendations

(5.0)

Jean Pierre Kathoefer

Client • Jan 8, 2025

Lorenzo is an exceptionally talented designer and an absolute pleasure to work with. Attention to detail, innovative approach, and professionalism make him a valuable partner. We’re lucky to collaborate with someone as skilled and dedicated


Duration

6 weeks

Skills and tools

Brand Designer
Illustrator
Logo Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Procreate

Industries

Small and Medium Businesses
Food and Beverage
Consumer Goods

Work with me