Visual Identity for Food & Beverage

Starting at

$

2,000

About this service

Summary

I offer a complete visual identity package that brings bold personality and voice to food and beverage brands. Specializing in custom lettering, I craft tailored logos, color palettes, and brand elements that stand out, along with strategic insights into competitors. My goal is to deliver a cohesive brand presence ready for both digital and print.

What's included

  • Strategic Questionnaire

    An in-depth questionnaire to uncover your brand’s goals, values, and audience insights.

  • Competitive Landscape

    A study of competitor branding to identify positioning and differentiation opportunities.

  • Logo Variations

    Multiple logo options aligned with your brand’s purpose and style.

  • Supporting Brand Elements

    Custom graphics and icons designed to enhance and unify your brand visuals.

  • Color Palette

    A carefully selected palette that embodies your brand’s personality and appeal.

  • Typography Selection

    Fonts chosen to reflect your brand’s voice and aesthetic.

  • Brand Guidelines Document

    Clear instructions on using brand assets across different platforms consistently.

  • Handoff of Digital and Print Deliverables

    Final files prepared for digital and print use, ensuring seamless implementation across all brand channels.

Recommendations

(5.0)

Sabrina Polanco

Client • May 7, 2025

Lorenzo is a truly talented designer. He’s incredibly easy to work with, highly collaborative, and brings great creative energy to the project. We were so impressed that we’re already starting our next project with him. Highly recommend!

Jean Pierre Kathoefer

Client • Jan 8, 2025

Lorenzo is an exceptionally talented designer and an absolute pleasure to work with. Attention to detail, innovative approach, and professionalism make him a valuable partner. We’re lucky to collaborate with someone as skilled and dedicated


Duration

6 weeks

Skills and tools

Brand Designer

Illustrator

Logo Designer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Figma

Figma

Procreate

Procreate

Industries

Food & Beverage
Retail