What's included

• Discovery Questionnaire

  A thoughtfully crafted questionnaire designed to gather insights about your brand, design preferences, inspirations, themes, and any restrictions. This ensures a tailored design process that meets your unique needs.

• First Round of Sketches

  This is where the magic starts! I’ll create a series of sketches, including options with custom lettering, to explore different styles. You’ll get to see these on paper and/or digitally, sorted into categories to help us find the right direction.

• Refined Sketches and Color Exploration

  After picking your favorites, I’ll refine the sketches to bring us closer to the final look. This is also when we play around with color combinations to see what works best with the logo.

• Logo and Color Palette Options

  You’ll get to see polished versions of the logo, complete with variations of the custom lettering. We’ll focus on the small details to make sure everything looks just right and works in different situations.

• Final Assets

  You’ll get a neatly organized folder with everything you need: • All the logo variations (stacked, horizontal, icon-only, etc.) in easy-to-use formats for print and digital • A custom color palette with simple tips on how to use it • Details about the custom lettering and fonts, plus clear instructions for where and how to use the logo