Brand Development & Logo Design (Research-focussed & ideas-led)Kelly Thake
I have a natural ideas-led structure to my creative process. I believe that the aesthetic should not lead the design and rather that the idea should guide the creative for a considered output. Research plays a huge part in forming this big idea, so we would start the process with a stakeholder workshop to gain an understanding of current brand challenges, unique selling points, competitors, likes, dislikes and what you're looking to achieve with the new branding.
Based on this research, I would then develop three different logo concepts with accompanying colour palette and font choices. Upon presentation of these concepts, you would choose one route to take forward for development. Up to two rounds of amends are included in the project costs, to refine the logo and brand style based on your feedback.
Once we reach final sign off, I would provide you with a brand guidelines document and all versions of the logo. This would include versions for both light and dark backgrounds and various formats (for example vector files, jpegs and pngs with transparent backgrounds) so that you have all you need to continue applying your brand style going forwards.
What's included
Brand Stakeholder Workshop
A 1 hour virtual kick-off workshop with key stakeholders in your business to determine business challenges, history, unique selling points and what you're looking to achieve with the new branding. Discussion around likes, dislikes and competitors to help aid the brand development.
3 Unique Logo Concepts
This includes researching and developing three different logo concepts with accompanying colour palette and font choices. Upon presentation of these concepts, you would choose one route to take forward for development. Up to two rounds of amends are included in the project costs, to refine the logo and brand style based on your feedback.
Brand Guidelines Document
Once we reach final sign off, I would provide you with a brand style document containing logo usage guidelines, typography, colour palette and other elements if relevant (e.g. image/iconography style).
Typography
Brand fonts would be supplied in an open source, accessible format.
Colour Palette
Brand colour palette would be supplied with RGB, CMYK and Hex codes for ease of use across print and digital platforms going forwards.
Final Logo Exports
The logo would be exported and supplied in various formats including versions for both light and dark backgrounds. I would also provide them in a few different file types (EPS vector files, jpegs and pngs with transparent backgrounds) so that you have all you need to continue applying your branding going forwards.
Example work
Kelly's other services
Starting at$1,200
Duration3 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe Suite
Adobe XD
Brand Design
Graphic Designer
Logo Designer
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Kelly Thake United Kingdom
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Brand Development & Logo Design (Research-focussed & ideas-led)Kelly Thake
Starting at$1,200
Duration3 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe Suite
Adobe XD
Brand Design
Graphic Designer
Logo Designer
I have a natural ideas-led structure to my creative process. I believe that the aesthetic should not lead the design and rather that the idea should guide the creative for a considered output. Research plays a huge part in forming this big idea, so we would start the process with a stakeholder workshop to gain an understanding of current brand challenges, unique selling points, competitors, likes, dislikes and what you're looking to achieve with the new branding.
Based on this research, I would then develop three different logo concepts with accompanying colour palette and font choices. Upon presentation of these concepts, you would choose one route to take forward for development. Up to two rounds of amends are included in the project costs, to refine the logo and brand style based on your feedback.
Once we reach final sign off, I would provide you with a brand guidelines document and all versions of the logo. This would include versions for both light and dark backgrounds and various formats (for example vector files, jpegs and pngs with transparent backgrounds) so that you have all you need to continue applying your brand style going forwards.
What's included
Brand Stakeholder Workshop
A 1 hour virtual kick-off workshop with key stakeholders in your business to determine business challenges, history, unique selling points and what you're looking to achieve with the new branding. Discussion around likes, dislikes and competitors to help aid the brand development.
3 Unique Logo Concepts
This includes researching and developing three different logo concepts with accompanying colour palette and font choices. Upon presentation of these concepts, you would choose one route to take forward for development. Up to two rounds of amends are included in the project costs, to refine the logo and brand style based on your feedback.
Brand Guidelines Document
Once we reach final sign off, I would provide you with a brand style document containing logo usage guidelines, typography, colour palette and other elements if relevant (e.g. image/iconography style).
Typography
Brand fonts would be supplied in an open source, accessible format.
Colour Palette
Brand colour palette would be supplied with RGB, CMYK and Hex codes for ease of use across print and digital platforms going forwards.
Final Logo Exports
The logo would be exported and supplied in various formats including versions for both light and dark backgrounds. I would also provide them in a few different file types (EPS vector files, jpegs and pngs with transparent backgrounds) so that you have all you need to continue applying your branding going forwards.
Example work
Kelly's other services
$1,200