Brand Identity Design - Medium

Daniela Iovcheva

(0)

Starting at

2,500

About this service

Summary

Let's work together to concisely communicate the message of your brand. At the end of this process, you will have a cohesive brand image that illuminates your business for your ideal customers!

What will the process look like?

Step One - Brand Strategy:

I send an in-depth questionnaire to you and I usually ask for a style/inspirational design Pinterest board or sample images so I can see your vision and goals for your brand.

Then we hop on a 1:1 call to discuss your inspirational images, essential aspects of your brand like brand values, brand message/story, your competitors, vision, targeted audience, tone, and voice of the brand, etc.

Step Two - Brand Creative Direction

I’ll take all the information from our discussion and create 2 mood boards to share with you. A collection of images, fonts, colour palettes, collateral, aesthetics, etc will be included in the mood boards. You will choose between one of the mood boards and agree on a design direction before we invest hours of work into designing.

Step Three - Brand Design Concept

Once you have chosen the creative direction you would like to move forward with—I will begin designing based on our initial discussions and mood board feedback. I’ll create a design concept (Logo suite+Color Palette+Type suite+ 2 print or digital collateral designs +Examples of collateral design through mockups) that best represents your brand.

Once you have provided feedback on the design concept, I will begin any revisions (small changes) if requested or move on to perfect and transfer the brand identity guide and final asset files to you!

*Please Note: This service includes only 2 print collateral designs (business card design, service menu design, tote bag design, etc.) or 2 digital collateral (social media templates, story highlights, media ads, etc.) It does not include package design. Any additional collateral designs and any other services can be added at an extra cost.

What's included

Brand Identity design - Medium
Including logotype and 1 or 2 alternative logos + mark. Moodboard, type suite, colour palette and mockups to show what your brand will look like in real life. 2 print OR 2 digital collateral designs (business card design, tote bag design, service menu design, instagram story highlights cover design, ad, etc.) *Note, package design is not included. Brand identity guide + asset files. 2 design revisions on the final design if needed. *Note: revisions are small changes/tweaks to an existing design concept.

Example projects