Let's work together to concisely communicate the message of your brand. At the end of this process, you will have a cohesive brand image that illuminates your business for your ideal customers!

Step One - Brand Strategy: 

I send an in-depth questionnaire to you and I usually ask for a style/inspirational design Pinterest board or sample images so I can see your vision and goals for your brand. 

Then we hop on a 1:1 call to discuss your inspirational images, essential aspects of your brand like brand values, brand message/story, your competitors, vision, targeted audience, tone, and voice of the brand, etc.  

I’ll take all the information from our discussion and create 2 mood boards to share with you. A collection of images, fonts, colour palettes, collateral, aesthetics, etc will be included in the mood boards. You will choose between one of the mood boards and agree on a design direction before we invest hours of work into designing. 

Once you have chosen the creative direction you would like to move forward with—I will begin designing based on our initial discussions and mood board feedback. I’ll create a design concept (Logo suite+Color Palette+Type suite+ Example of real-life application through a mockup) that best represents your brand. 

Once you have provided feedback on the design concept, I will begin any revisions (small changes) if requested or move on to perfect and transfer the brand identity guide and final asset files to you!

*Please Note: This service does not include print collateral (business card design, service menu design, tote bag design, etc.) or digital collateral (social media templates, story highlights, media ads, etc.) It also does not include package design. These services can be added at an extra cost or you can also check out my medium service that includes some collateral in the pricing.