Brand Design

Goksu Kocakcigil

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About this service

Summary

A seasoned brand designer with 7+ years of experience offers strategic expertise in creating cohesive brand identities that resonate with target audiences. I provide comprehensive design solutions, including logo creation, visual guidelines, and marketing collateral, while ensuring consistency across all brand touchpoints. My experience working with different industries from tech giants to sustainable fashion brands allows me to blend creativity with market insights for impactful branding for any business.

Process

1- Understand

A robust groundwork lays the cornerstone for every project. My commitment lies in crafting designs that seamlessly resonate with the core identity of your brand. I firmly advocate that blending usability with aesthetics is the key to elevating product excellence.

2- Design

I delve into potential solutions tailored to the project's specific requirements and limitations. Through this exploration process, a refined solution naturally unfolds.

3- Implement

I make sure designs are well-documented, well-implemented, and functional. Revisions are made as needed.

4- Measure

Through monitoring usage and measuring implementation success, we can address any technical issues and strive towards perfection.

What's included

Logo and Usage Guidelines
High-quality versions of the logo (JPEG, PNG, SVG, etc.). Variations of the logo (color, monochrome, inverted). Rules for logo placement, size, clear space, and restrictions on alterations.
Color Palette for Web and Print
The primary and secondary color schemes. HEX, RGB, and CMYK values for each color. Guidelines on how and when to use each color.
Typography
Approved fonts and typefaces for headings, subheadings, body text, etc. Usage rules for font sizes, weights, and styles. Examples of proper and improper typography use.
Imagery and Photography Style
Guidelines for the style and treatment of images (e.g., filters, lighting, composition). Recommended types of images or illustrations that align with the brand's aesthetic. Dos and don'ts for imagery use.
Graphic Elements
Custom icons, shapes, patterns, and other design elements. How and where to incorporate these elements into branding materials.
Brand Voice and Messaging
Tone and style guidelines for written content. Key phrases, taglines, and messaging pillars. Examples of how to communicate with different target audiences.
Stationery and Templates
Business card, letterhead, envelope, and email signature designs. Presentation slide templates, social media post templates, and other digital assets.
Brand Applications
Examples of how the brand should look across different media (e.g., print, web, social media, packaging). Mockups for real-world applications like billboards, websites, merchandise, etc.