What's included

• Logo and Usage Guidelines

  High-quality versions of the logo (JPEG, PNG, SVG, etc.). Variations of the logo (color, monochrome, inverted). Rules for logo placement, size, clear space, and restrictions on alterations.

• Color Palette for Web and Print

  The primary and secondary color schemes. HEX, RGB, and CMYK values for each color. Guidelines on how and when to use each color.

• Typography

  Approved fonts and typefaces for headings, subheadings, body text, etc. Usage rules for font sizes, weights, and styles. Examples of proper and improper typography use.

• Imagery and Photography Style

  Guidelines for the style and treatment of images (e.g., filters, lighting, composition). Recommended types of images or illustrations that align with the brand's aesthetic. Dos and don'ts for imagery use.

• Graphic Elements

  Custom icons, shapes, patterns, and other design elements. How and where to incorporate these elements into branding materials.

• Brand Voice and Messaging

  Tone and style guidelines for written content. Key phrases, taglines, and messaging pillars. Examples of how to communicate with different target audiences.

• Stationery and Templates

  Business card, letterhead, envelope, and email signature designs. Presentation slide templates, social media post templates, and other digital assets.

• Brand Applications

  Examples of how the brand should look across different media (e.g., print, web, social media, packaging). Mockups for real-world applications like billboards, websites, merchandise, etc.