1. Research Report: This is a formal document summarizing the research findings, including key insights, user needs, pain points, and recommendations.
- Project objectives and methodology
- Data analysis and findings
- Insights and recommendations
2. User Personas: These are fictional characters representing different user groups identified during the research.
3. User Journey Maps: These visually represent the steps users take when interacting with the product or service, highlighting their emotions and frustrations at each stage.