What's included

• Logo files

  My comprehensive logo package includes variations such as primary, secondary, logo mark, and monochrome versions, along with vector (AI, EPS, PDF) and raster (PNG, JPG, SVG) file formats for scalability and versatility. Resolutions are optimized for print (300 DPI), digital use (72 DPI), and favicons. It also includes color options (full color, black/white, inverted, Pantone, CMYK, RGB), animated logos (GIF/MP4), and mockups to showcase real-world applications, ensuring the logo is adaptable across mediums and platforms for consistent branding.

• Brand Kit (guidelines)

  A brand guidelines document ensures consistent application of a brand across all platforms. It will include an introduction to the brand's purpose, tone, and personality, logo usage rules, color palette specifications, typography, imagery style, iconography, tone of voice, and practical applications for print, digital assets, and packaging. It also provides channel-specific guidelines for social media, websites, apps, and merchandising to maintain cohesive branding.