B2C Marketing

Starting at

$

35

/hr

About this service

Summary

B2C (business-to-consumer) marketing is a broad term for selling consumers goods, products, and services. In B2C marketing, you typically push for a sale with more emotional language and lower-level involvement.
The goals of a B2C marketing approach include the following:
Raising brand awareness
Increasing engagement
Getting more leads
Creating customer evangelists
Driving more sales
Boosting customer retention, loyalty, and lifetime value

What's included

  • 1. Enhance The Customer Experience

    - Create personalized content that’s relevant to their audience’s likes and interests. - Meet that audience with the right content, on the right channel, at the right time. - Provide multiple paths to conversion so customers can complete a purchase on their preferred channel.

  • 2. Drive Engagement

    - Post content worth engaging with. - Encourage followers to comment, like, and share. - Respond to all comments. - Run contests and giveaways. - Use images or videos in every post. - Increase following. - Ask questions (feedback). - Overall go above and beyond in interactions.

  • 3. Social Media Marketing

    - Create short-form video content around recent brand activity, your products, the benefits customers can expect to see, and more. - Use User Generated Content to build audience trust in your product offering. - Interact with members of your target audience by following their accounts and engaging with their content. - Partner with micro-influencers to increase your brand reach. - Create channel-specific competitions to attract new followers and create engaging interactions with your audience.


Skills and tools

Social Media Strategist

Digital Marketer

Public Relations Manager

Canva

Canva

Google Docs

Google Docs

Instagram

Instagram

TikTok

TikTok