What's included

• Detailed Paid Media Strategy Document

  A tailored roadmap outlining campaign structure, audience targeting, budget allocation, and creative recommendations.

• Account Audit and Analysis Report

  In-depth analysis of current ad accounts (e.g., Facebook, TikTok) with insights into performance, strengths, and areas for improvement. Assessment of campaign metrics such as CTR, CPC, ROAS, and conversion rates.

• Creative Content Recommendations

  Analysis of existing ad creatives with actionable suggestions for improvement. Ideas for testing new formats, including UGC, video, carousel ads, and GIFs.

• Performance Metrics and Benchmarking

  Establishment of clear KPIs and benchmarks to track progress and measure success.

• Budget Allocation Plan

  Recommendations for budget distribution across campaigns to maximize ROI. Scalable budget strategies for different campaign stages (prospecting, retargeting, evergreen).

• Ad Account Best Practices Checklist

  A ready-to-use checklist for account hygiene and maintenance, including pixel setup, event tracking, and ad frequency monitoring.

• One-on-One Consultation Recap

  A summary of the discussion and key takeaways from consultation sessions. Recorded session (if applicable) for client reference.