What's included

• Campaign Management & Optimization

  -Create, manage, and optimize campaigns to achieve target CPA, ROAS, or CPC. -Continuously refine campaign settings, including audience targeting, exclusions, bidding strategies, and placements. -Scale top-performing campaigns, ad sets, and creatives to maximize results. -Pause or adjust underperforming campaigns, ad sets, or ads to improve efficiency.

• Budget Management

  -Manage budget pacing to ensure consistent performance and alignment with target metrics. -Adjust budgets dynamically to prioritize high-performing campaigns. -Provide budget allocation recommendations to meet target KPIs.

• Audience Management

  -Develop and refine custom audiences (e.g., engaged users, past purchasers, lookalikes). -Regularly update audience lists for retargeting, exclusions, and prospecting campaigns. -Identify and create new audience segments based on performance data and market trends.

• Reporting & Insights

  -Weekly Reporting: Provide a concise report with key metrics (e.g., spend, conversions, CTR, CPC, ROAS) and actionable insights. -Monthly Reporting: Deliver a detailed report with performance analysis, trends, and recommendations for the next steps.

• Seasonal and Event-Based Campaigns

  -Plan and execute campaigns for holidays, promotions, or product launches. -Adjust strategy and creatives to align with seasonal trends and events.