Logo Design and Visual Identity

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About this service

Summary

Designed for businesses aiming beyond a standalone logo, this package is for those wanting to establish a comprehensive brand. Like the logo design package, it concludes with a new logo. Additionally, you'll receive an extensive brand guidelines document, offering crucial insights on your logo's role within your brand. This comprehensive document covers typography, color palettes, photography, example visuals, and more.

Process

Onboarding: The first step is a discovery call where I get to know al about you and your business. I will be asking a bunch of questions to get to know about your vision for your brand. We'd also discuss the scope of the project, deliverables, timeframes, budgets, etc.
Admin: To begin, I'll forward a detailed scope of work outlining the agreed-upon deliverables, accompanied by a corresponding quote for your confirmation. Upon approval, I'll share the contract and a 50% deposit invoice. Once these are signed and settled, you'll receive a discovery questionnaire. Completing this will help me better grasp your business and project's creative direction.
Design: After receiving the signed contract, the deposit payment, and the completed questionnaire, I'm set to kick off my design process. This involves four key stages: research (exploring your industry, competitors, and target audience), initial idea generation (sketching numerous concepts), refinement (digitally refining the most promising ideas and selecting the best one for development), and feedback (presenting the final design for your input and making further refinements based on your comments).I will send you 3 initial designs to choose from. Based on what you like, we'd begin revisions on the design. You receive 3 chances at revision, before delivering the final product. You will receive 2 designs for your business cards and for your social media templates. Once, one is finalised we will do revision if required.
Delivery: Upon approval of the design, I'll provide the final invoice. Once settled, I'll promptly deliver all files and exports in a well-organized folder for your immediate use and sharing with the world!

What's included

  • Logo Design and Visual Identity

    What do you get? 3 design concepts - 1 Final design; 4 rounds of amends; Primary logo design; Secondary logo design; Logo Motion Design; 1 Business Card design (2 design concepts, 1 final); 1 Social media banner (2 design concepts, 1 final); 1-page brand style guide; JPG, PNG, SVG and PDF file format exports

Example projects


Skills and tools

Brand Designer

Graphic Designer

Brand Strategist

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Adobe XD

Figma

Industries

Graphic Design