What's included

• Primary Logo

  A stunning and timeless logo in a range of file formats. Generally I offer multiple solutions and will ask for some feedback before continuing and focusing on one logo of your choice. With your chosen solution I will create variations and tweaks while applying an appropriate colour palette.

• Secondary Logo

  A condensed logotype or mark in a range of file formats. This is normally finalised after the primary logo is done. I offer multiple solutions to find one that fits the brand identity the best while sticking to the client's brief.

• Colour Palette

  A unique and interesting colour palette which represents your brand. If appropriate I create several palettes as I see fit depending on the design and brand however this may not always be the case. Colours are finalised after the logo but upon request can remain the same as your current palette

• Typography

  A set of fonts and typefaces specifically chosen for your brand. (Please Note : This does not include the license for the font or typeface. This will need to be purchased by you if its to be used digitally or in print. Upon request I can try to find a suitable replacement which will be as cost effective as possible)

• Social Media Assets

  Assets to be used for social media posts. Easy to drag, drop and build posts for Instagram, Twitter, Threads and more. 1 Instagram carousel is included.

• Brand Guidelines

  An all-encompassing presentation about your new visual identity. The Do's & Don'ts of colour, typography, logos and just about everything else to do with your brand. This is especially useful to keep consistency and cohesion across platforms and wherever you want to place your brand. Also useful for other designers to learn how the brand should to be presented in a range of situations.