Branding Sprint in 6 days
Contact for pricing
About this service
Summary
Outlines a sprint-based approach to your branding project, offering a more iterative and agile process. Each sprint will focus on specific deliverables and activities, with clear deadlines and checkpoints for review and feedback.
This service good for small business owner or personal branding.
Process
Project Timeline:
Sprint 1: Discovery & Strategy (2 days )
Sprint 2: Identity & Design (4 days)
Design sprint process starting after signed contract outlining project scope, timeline, fees and terms of payment.
Sprint 1: Discovery & Strategy (2 days )
Focus: Gaining a deep understanding of your brand, target audience, and market landscape.
Deliverables:
Brand brief outlining project goals, target audience, and desired brand personality.
Competitive analysis report identifying key competitors and their brand positioning ( if competitors list provided by client )
Brand positioning statement defining the core value proposition.
Brand messaging framework outlining key communication messages.
Key Activities:
Pre-brand questionnaire
Initial client meeting to discuss expectations and gather information.
Conduct competitive analysis and market research.
Analyze existing brand assets and communications.
Develop user personas to understand target audiences.
Define brand positioning and key messaging
Sprint 2: Identity & Design (4 days)
Focus: Developing the visual and verbal elements of your brand identity.
Deliverables:
Logo design concepts and final logo selection.
Brand color palette and typography guidelines.
Brand imagery library and style guide for visuals.
Mockups of brand identity applied to various touchpoints.
Brand voice and tone guide defining the brand's personality in writing.
Key Activities:
Develop logo design concepts based on brand strategy.
Refine and finalize logo design based on client feedback.
Establish brand color palette and typography system.
Develop brand imagery library and style guide for visual assets.
Create mockups of brand identity applied to few key touchpoints.
Define brand voice and tone guidelines for consistent communication.
What's included
Brand Strategy
✅ Completed brand brief ✅ Competitive analysis report ( if competitors list provided by client ) ✅ Brand positioning statement ✅ Brand messaging framework
Identity & Design
✅ Final logo design ✅ Brand color palette & typography guidelines ✅ Brand imagery library & style guide ✅ Mockups of brand identity on key touchpoints ✅ Brand voice & tone guide
Skills and tools
Graphic Designer
Brand Strategist
Creative Design
Adobe Illustrator
Adobe Photoshop
Google Docs
Google Slides
Instagram
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