Tailored Market Research Services for Strategic Growth

Carisa Carlton

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About this service

Summary

I offer tailored market research services that provide deep insights into consumer behavior. What sets me apart is my innovative use of mixed-methods research and a culturally sensitive approach, ensuring that my findings are not only data-driven but also relevant and actionable for businesses looking to optimize their offerings. With a commitment to delivering personalized insights, I empower clients to make informed, strategic decisions that resonate with their target audience.

Process

Market Research Process: Steps from Start to Finish

Initial Consultation Discuss client objectives, research goals, and project scope to ensure alignment.

Research Design Develop a tailored research plan, including methodologies (surveys, interviews, etc.) and target demographics.

Survey Development Create culturally relevant survey instruments and questions that effectively capture the desired insights.

Data Collection Distribute surveys and conduct interviews, employing a mixed-methods approach to gather comprehensive data.

Data Analysis Analyze collected data using statistical tools and qualitative methods to identify key trends and insights.

Reporting Findings Compile results into a comprehensive research report, including visualizations and segmentation analysis.

Recommendations Provide actionable strategies based on findings, tailored to the client’s specific market needs.

Presentation of Results Deliver findings and recommendations through a presentation deck, facilitating discussion with stakeholders.

Follow-up Consultation Schedule a meeting to discuss insights, answer questions, and explore next steps for implementation.

What's included

Project Deliverables: Insights for Strategic Decision-Making
Comprehensive Research Report: A detailed analysis of findings, including key insights and trends related to consumer behavior, preferences, and motivations. Executive Summary: A concise overview of the research objectives, methodology, and key findings for quick reference by stakeholders. Data Visualizations: Graphs and charts illustrating key data points and trends to enhance understanding and presentation. Segmentation Analysis: Insights into different consumer segments, including Gen-Z and Millennials, based on income levels and preferences. Recommendations Report: Actionable strategies tailored to optimize offerings, including localization strategies, pricing models, and user experience enhancements. Presentation Deck: A visually engaging slide deck summarizing the research findings and recommendations for use in client meetings or stakeholder presentations. Raw Data Files: Access to raw survey data for further analysis or internal use. Follow-up Consultation: A scheduled meeting to discuss findings, answer questions, and explore next steps based on the research insights.

Skills and tools

Marketing Strategist

Market Researcher

UX Researcher

Microsoft Excel

Python

Tableau

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