I have about 8-10 years of experience as a designer and 5 years of experience working with people and other designers in the field. With me, you can be assured I have the ability to create identities that are captivating to the eye and useful to the hand. From logos to full on brand identities and from websites to product design, I have the ability to imagine what you need and bring to reality.

Logo Design Process

Discovery

This part of the process includes me asking tailored questions to find out important information that I can then directly use within the logos and visual identities that I create.

2. Moodboard / Alignment

This part of the phase requires that I create a visual collection of images found online that are close to the ideal emotions and feelings that you want the logo and visual identity to produce. This helps us make sure, before we spend time creating or design anything, that we are on the same page.

3. Design

I may start with sketching, depending on the type of logo you need, but often time I feel like low fidelity work is unnecessary, so I like to skip to mid fidelity work to save time, money, and energy on both sides. I don’t like to share work too early though. This has always resulted in the process collapsing. Once we are ready to show work, we will do so and give adequate time for feedback. We like to present 1-3 concepts for to then pick from.

4. Revisions (if applicable)

If need be, as with most projects, revisions will be done once we pick a direction to go in, which happened in the last part of the process. This can happen as many times as need be but we need to be weary of overthinking and over complicating things instead of being productive and efficient with our time.

5. Brand Guidelines

Once I am done designing everything, I will then assemble the Brand Guidelines with all of the work I had done until this point.

6. Handoff

This includes us handing off all deliverables via a Dropbox and/or Google Drive link as well to your email inbox(s).