1. Your product isn't converting. Users sign up but don't stick. Flows are confusing, friction is everywhere, and you're losing people before they see the value.

2. Your product doesn't look credible. The UI feels dated or inconsistent. Investors, users, or partners judge it before they experience it. First impressions are costing you.

3. Your product can't scale. There's no design system, no consistency, and every new feature feels like it's built from scratch. Your dev team is slow because the design was never built for growth.

All three have the same root problem: your product's design isn't where your ambition is. That's what Overhaul fixes.

Your project is led by senior design leadership (Ralph Jones, 10+ years in product design). I've worked with founders who have collectively raised over $1B in funding, helping them turn rough products into ones that close users and close rounds.

Phase I — Onboarding & Discovery We align on your product, users, goals, and constraints. Everything that follows is built on this foundation. No assumptions, no guesswork.

Phase II — UI Moodboarding & MVB Visual direction established. If your brand needs work, we build the essential elements here to keep momentum without a full brand project. You'll see exactly where your product is heading before we go deeper.

Phase III — Information Architecture & Wireframes We map out how your product should work. Structure, flows, and hierarchy defined before a single pixel is designed. This is where we eliminate the friction your users are feeling.

Phase IV — High-Fidelity Design & Animation Every screen is designed to production standard, with motion annotations and Lottie JSONs where interaction matters. This is where conversion, quality, and scalability come together.

Phase V — Design System & Handover Tokenised variables, component libraries, documentation, and developer-ready assets. Your dev team ships faster and your product stays consistent as it grows. Everything is yours.

A complete rework of your product from both a UI and UX standpoint, built on an extensive design system. Delivered as a production-ready .fig file.

At Novatur Design every design decision is made through three lenses:

I. Conversion — Interfaces designed to guide users toward action. Clear flows, intentional hierarchy, UX principles applied to remove friction and turn visitors into customers

II. Quality — Designs that meet or exceed the best products in your market. Polished, modern, and built to the standard that earns user trust on first impression

III. Scalability — Design systems, component libraries, and documentation that reduce dev time, speed up shipping, and keep your product consistent as it grows

"Ralph is one of the best mobile/product designers I have ever worked with. We asked Ralph to help us imagine a mobile app for Contra and we were blown away." - Ben Huffman, CEO of Contra | 1.5m+ users "Ralph was instrumental in developing our EV SaaS MVP. His design efforts clarified and organised a complex product, aiding us in securing an additional three million SEK in funding." - Rajat Bhardwaj, Co-founder of Evra | raised 7-figures "Novatur Design has been an integral part of preparing the Kasta application design for iOS and Android, with a strong focus on interface design and user experience. They are highly skilled in UI/UX design, with a deep understanding of design systems and high-fidelity prototyping." - Hans-H Lusmagi, CPO of Kasta | raised 8-figures