SEO Web Copy: Writing and editing SEO web copy for both sales and engagement.
Creating data-driven content pieces for SEO.
Performing SEO content hygiene audits and accurately implementing changes in the CMS.
Coordination: Coordinating content changes with marketing and technical teams
Ensuring content remains on-brand.
Research opportunities for organic search growth and provide actionable insights.
Championing SEO Best Practices
Conducting regular competitor content analysis, identifying gaps, and improving templates/content structures.
Contributing to weekly and monthly SEO reports, highlighting progress, weaknesses, and lost opportunities.
Keeping pace with Google algorithm updates and refining best practices
Continuously exploring search demand, topics, and trends from various data sources.
Enhancing editorial strategies for SEO traffic gains and link-building efficiencies.