SEO and Digital Content Optimisation

Marcia Degia

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About this service

Summary

Marcia optimised digital content for search engines to increase visibility and drive traffic, using her expertise in SEO best practices.

My focus is on creating on-site content that aligns with the SEO strategy set forth by the Group SEO Manager.

With a knack for commercial copywriting, I thrive on analysing data and understanding the impact of my work. My deep knowledge and experience in delivering customer-first SEO growth are the foundations of my success.

To excel in this position, I bring a passion for SEO content writing and meticulous attention to detail. My experience in using SEO to drive revenue is complemented by exceptional verbal and written communication skills.

What's included

Role
SEO Web Copy: Writing and editing SEO web copy for both sales and engagement. Creating data-driven content pieces for SEO. Performing SEO content hygiene audits and accurately implementing changes in the CMS. Coordination: Coordinating content changes with marketing and technical teams Ensuring content remains on-brand. Research opportunities for organic search growth and provide actionable insights. Championing SEO Best Practices Conducting regular competitor content analysis, identifying gaps, and improving templates/content structures. Contributing to weekly and monthly SEO reports, highlighting progress, weaknesses, and lost opportunities. Keeping pace with Google algorithm updates and refining best practices Continuously exploring search demand, topics, and trends from various data sources. Enhancing editorial strategies for SEO traffic gains and link-building efficiencies.

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