Editorial Strategy & PlanningMarcia Degia
Marcia led comprehensive editorial strategies for print and digital publications, ensuring cohesive content delivery and audience engagement.
What's included
1. Editorial Calendar
Description:
A detailed calendar outlining the content schedule for the upcoming quarter/year.
Details:
Publishing dates
Topics/themes
Responsible team members/authors
Content formats (articles, videos, infographics, etc.)
Channels for distribution (website, social media, newsletters, etc.)
2. Content Strategy Document
Description:
A comprehensive guide that defines the content strategy aligned with the company’s goals and target audience.
Details:
Goals and objectives
Target audience personas
Content pillars/themes
Tone and voice guidelines
SEO strategy and keyword plan
Content distribution plan
Metrics for success and KPIs
3. Content Audit Report
Description:
An analysis of existing content to assess its performance and relevance.
Details:
Inventory of existing content
Performance metrics (traffic, engagement, conversion rates, etc.)
Content gaps and opportunities
Recommendations for updates, repurposing, or deletion
4. Competitor Analysis
Description:
A report analysing the content strategies of key competitors.
Details:
Identification of top competitors
Analysis of their content types and formats
Review of their publishing frequency and channels
Insights into their successful content
SWOT analysis
5. Content Creation Guidelines
Description:
A set of guidelines to ensure consistency and quality in content creation.
Details:
Writing and formatting guidelines
Visual style guide
Brand tone and voice
Legal and ethical guidelines (e.g., copyright, sourcing)
SEO best practices
6. Editorial Workflow and Processes
Description:
Documentation of the editorial workflow to streamline content creation and publication.
Details:
Content ideation and approval process
Writing, editing, and proofreading workflows
Design and multimedia production process
Publication and promotion procedures
Tools and platforms used (CMS, project management tools, etc.)
7. Performance Analytics Dashboard
Description:
A real-time dashboard to track and analyse the performance of content.
Details:
Key metrics (traffic, engagement, shares, conversions, etc.)
Performance by content type and channel
Trends and insights
Recommendations for optimisation
8. Monthly/Quarterly Performance Reports
Description:
Regular reports summarising content performance and strategic insights.
Details:
Overview of key metrics and performance against goals
Highlights of successful content pieces
Analysis of underperforming content
Strategic insights and recommendations for the next period
9. Training and Workshops
Description:
Training sessions and workshops to align the team with the editorial strategy and best practices.
Details:
Training materials (slides, handouts, recordings)
Schedule and agenda of training sessions
Feedback and evaluation forms
Continuous learning resources
FAQs
Marcia's other services
Contact for pricing
Tags
Google Docs
Microsoft Word
Article Writer
Blog Writer
Editor
Service provided by
Marcia Degia London, UK
Editorial Strategy & PlanningMarcia Degia
Contact for pricing
Tags
Google Docs
Microsoft Word
Article Writer
Blog Writer
Editor
Marcia led comprehensive editorial strategies for print and digital publications, ensuring cohesive content delivery and audience engagement.
What's included
1. Editorial Calendar
Description:
A detailed calendar outlining the content schedule for the upcoming quarter/year.
Details:
Publishing dates
Topics/themes
Responsible team members/authors
Content formats (articles, videos, infographics, etc.)
Channels for distribution (website, social media, newsletters, etc.)
2. Content Strategy Document
Description:
A comprehensive guide that defines the content strategy aligned with the company’s goals and target audience.
Details:
Goals and objectives
Target audience personas
Content pillars/themes
Tone and voice guidelines
SEO strategy and keyword plan
Content distribution plan
Metrics for success and KPIs
3. Content Audit Report
Description:
An analysis of existing content to assess its performance and relevance.
Details:
Inventory of existing content
Performance metrics (traffic, engagement, conversion rates, etc.)
Content gaps and opportunities
Recommendations for updates, repurposing, or deletion
4. Competitor Analysis
Description:
A report analysing the content strategies of key competitors.
Details:
Identification of top competitors
Analysis of their content types and formats
Review of their publishing frequency and channels
Insights into their successful content
SWOT analysis
5. Content Creation Guidelines
Description:
A set of guidelines to ensure consistency and quality in content creation.
Details:
Writing and formatting guidelines
Visual style guide
Brand tone and voice
Legal and ethical guidelines (e.g., copyright, sourcing)
SEO best practices
6. Editorial Workflow and Processes
Description:
Documentation of the editorial workflow to streamline content creation and publication.
Details:
Content ideation and approval process
Writing, editing, and proofreading workflows
Design and multimedia production process
Publication and promotion procedures
Tools and platforms used (CMS, project management tools, etc.)
7. Performance Analytics Dashboard
Description:
A real-time dashboard to track and analyse the performance of content.
Details:
Key metrics (traffic, engagement, shares, conversions, etc.)
Performance by content type and channel
Trends and insights
Recommendations for optimisation
8. Monthly/Quarterly Performance Reports
Description:
Regular reports summarising content performance and strategic insights.
Details:
Overview of key metrics and performance against goals
Highlights of successful content pieces
Analysis of underperforming content
Strategic insights and recommendations for the next period
9. Training and Workshops
Description:
Training sessions and workshops to align the team with the editorial strategy and best practices.
Details:
Training materials (slides, handouts, recordings)
Schedule and agenda of training sessions
Feedback and evaluation forms
Continuous learning resources
FAQs
Marcia's other services
Contact for pricing