Editorial Strategy & PlanningMarcia Degia
Marcia led comprehensive editorial strategies for print and digital publications, ensuring cohesive content delivery and audience engagement.
What's included
1. Editorial Calendar
Description:
A detailed calendar outlining the content schedule for the upcoming quarter/year.
Details:
Publishing dates
Topics/themes
Responsible team members/authors
Content formats (articles, videos, infographics, etc.)
Channels for distribution (website, social media, newsletters, etc.)
2. Content Strategy Document
Description:
A comprehensive guide that defines the content strategy aligned with the company’s goals and target audience.
Details:
Goals and objectives
Target audience personas
Content pillars/themes
Tone and voice guidelines
SEO strategy and keyword plan
Content distribution plan
Metrics for success and KPIs
3. Content Audit Report
Description:
An analysis of existing content to assess its performance and relevance.
Details:
Inventory of existing content
Performance metrics (traffic, engagement, conversion rates, etc.)
Content gaps and opportunities
Recommendations for updates, repurposing, or deletion
4. Competitor Analysis
Description:
A report analysing the content strategies of key competitors.
Details:
Identification of top competitors
Analysis of their content types and formats
Review of their publishing frequency and channels
Insights into their successful content
SWOT analysis
5. Content Creation Guidelines
Description:
A set of guidelines to ensure consistency and quality in content creation.
Details:
Writing and formatting guidelines
Visual style guide
Brand tone and voice
Legal and ethical guidelines (e.g., copyright, sourcing)
SEO best practices
6. Editorial Workflow and Processes
Description:
Documentation of the editorial workflow to streamline content creation and publication.
Details:
Content ideation and approval process
Writing, editing, and proofreading workflows
Design and multimedia production process
Publication and promotion procedures
Tools and platforms used (CMS, project management tools, etc.)
7. Performance Analytics Dashboard
Description:
A real-time dashboard to track and analyse the performance of content.
Details:
Key metrics (traffic, engagement, shares, conversions, etc.)
Performance by content type and channel
Trends and insights
Recommendations for optimisation
8. Monthly/Quarterly Performance Reports
Description:
Regular reports summarising content performance and strategic insights.
Details:
Overview of key metrics and performance against goals
Highlights of successful content pieces
Analysis of underperforming content
Strategic insights and recommendations for the next period
9. Training and Workshops
Description:
Training sessions and workshops to align the team with the editorial strategy and best practices.
Details:
Training materials (slides, handouts, recordings)
Schedule and agenda of training sessions
Feedback and evaluation forms
Continuous learning resources
FAQs
A1: I offer comprehensive editorial planning and strategy services, including market and audience research, content auditing, competitor analysis, content strategy development, editorial calendar creation, content creation and distribution, performance tracking, and regular strategy reviews.
A2: My services can help your business by ensuring a consistent and strategic approach to content creation, increasing engagement with your audience, improving SEO and traffic, and ultimately driving conversions and business growth. By aligning content with your business goals, you can effectively communicate your brand message and build a stronger online presence.
A3: I develop a content strategy by first understanding your business goals, target audience, and industry landscape. This involves thorough research, content auditing, and competitor analysis. I then define content pillars, create an editorial calendar, set editorial guidelines, and establish KPIs to measure success. The strategy is tailored to meet your specific needs and objectives.
A4: The editorial calendar includes a detailed schedule of content topics, publishing dates, assigned team members, content formats (articles, videos, infographics, etc.), and distribution channels (website, social media, newsletters, etc.). It ensures a well-organised content production and distribution process.
A5: I ensure quality and consistency by setting clear editorial guidelines, including tone, voice, and style standards. All content goes through a rigorous process of creation, review, editing, and approval. I also provide training and resources to align the team with the content strategy and maintain high standards.
A6: Yes, I integrate SEO best practices into the content strategy, including keyword research, on-page SEO optimisation, and content structure. This ensures your content is discoverable by search engines and ranks well for relevant keywords, driving organic traffic to your site.
A7: I measure success using KPIs such as traffic, engagement, conversion rates, and SEO performance. Regular performance tracking and analysis help identify what’s working and areas for improvement. I provide detailed reports and insights to keep you informed about the strategy’s effectiveness.
A8: Content creation involves brainstorming ideas, assigning tasks to skilled writers and designers, producing high-quality content, and ensuring it meets the editorial guidelines. The process includes thorough editing and proofreading to maintain quality. I also handle the approval process to ensure all content aligns with your brand and strategy.
A9: Content distribution is planned in the editorial calendar and involves publishing content on your website, sharing it on social media, and promoting it through newsletters and other channels. I use various tools and tactics to amplify reach and engagement, ensuring your content reaches the right audience.
A10: I believe in regular communication and transparency. You can expect frequent updates through scheduled meetings, progress reports, and performance reviews. I am also available for ad-hoc discussions and queries to ensure smooth collaboration and alignment with your goals.
Marcia's other services
Contact for pricing
Tags
Google Docs
Microsoft Word
Article Writer
Blog Writer
Editor
Service provided by
Marcia Degia London, UK
Editorial Strategy & PlanningMarcia Degia
Contact for pricing
Tags
Google Docs
Microsoft Word
Article Writer
Blog Writer
Editor
Marcia led comprehensive editorial strategies for print and digital publications, ensuring cohesive content delivery and audience engagement.
What's included
1. Editorial Calendar
Description:
A detailed calendar outlining the content schedule for the upcoming quarter/year.
Details:
Publishing dates
Topics/themes
Responsible team members/authors
Content formats (articles, videos, infographics, etc.)
Channels for distribution (website, social media, newsletters, etc.)
2. Content Strategy Document
Description:
A comprehensive guide that defines the content strategy aligned with the company’s goals and target audience.
Details:
Goals and objectives
Target audience personas
Content pillars/themes
Tone and voice guidelines
SEO strategy and keyword plan
Content distribution plan
Metrics for success and KPIs
3. Content Audit Report
Description:
An analysis of existing content to assess its performance and relevance.
Details:
Inventory of existing content
Performance metrics (traffic, engagement, conversion rates, etc.)
Content gaps and opportunities
Recommendations for updates, repurposing, or deletion
4. Competitor Analysis
Description:
A report analysing the content strategies of key competitors.
Details:
Identification of top competitors
Analysis of their content types and formats
Review of their publishing frequency and channels
Insights into their successful content
SWOT analysis
5. Content Creation Guidelines
Description:
A set of guidelines to ensure consistency and quality in content creation.
Details:
Writing and formatting guidelines
Visual style guide
Brand tone and voice
Legal and ethical guidelines (e.g., copyright, sourcing)
SEO best practices
6. Editorial Workflow and Processes
Description:
Documentation of the editorial workflow to streamline content creation and publication.
Details:
Content ideation and approval process
Writing, editing, and proofreading workflows
Design and multimedia production process
Publication and promotion procedures
Tools and platforms used (CMS, project management tools, etc.)
7. Performance Analytics Dashboard
Description:
A real-time dashboard to track and analyse the performance of content.
Details:
Key metrics (traffic, engagement, shares, conversions, etc.)
Performance by content type and channel
Trends and insights
Recommendations for optimisation
8. Monthly/Quarterly Performance Reports
Description:
Regular reports summarising content performance and strategic insights.
Details:
Overview of key metrics and performance against goals
Highlights of successful content pieces
Analysis of underperforming content
Strategic insights and recommendations for the next period
9. Training and Workshops
Description:
Training sessions and workshops to align the team with the editorial strategy and best practices.
Details:
Training materials (slides, handouts, recordings)
Schedule and agenda of training sessions
Feedback and evaluation forms
Continuous learning resources
FAQs
A1: I offer comprehensive editorial planning and strategy services, including market and audience research, content auditing, competitor analysis, content strategy development, editorial calendar creation, content creation and distribution, performance tracking, and regular strategy reviews.
A2: My services can help your business by ensuring a consistent and strategic approach to content creation, increasing engagement with your audience, improving SEO and traffic, and ultimately driving conversions and business growth. By aligning content with your business goals, you can effectively communicate your brand message and build a stronger online presence.
A3: I develop a content strategy by first understanding your business goals, target audience, and industry landscape. This involves thorough research, content auditing, and competitor analysis. I then define content pillars, create an editorial calendar, set editorial guidelines, and establish KPIs to measure success. The strategy is tailored to meet your specific needs and objectives.
A4: The editorial calendar includes a detailed schedule of content topics, publishing dates, assigned team members, content formats (articles, videos, infographics, etc.), and distribution channels (website, social media, newsletters, etc.). It ensures a well-organised content production and distribution process.
A5: I ensure quality and consistency by setting clear editorial guidelines, including tone, voice, and style standards. All content goes through a rigorous process of creation, review, editing, and approval. I also provide training and resources to align the team with the content strategy and maintain high standards.
A6: Yes, I integrate SEO best practices into the content strategy, including keyword research, on-page SEO optimisation, and content structure. This ensures your content is discoverable by search engines and ranks well for relevant keywords, driving organic traffic to your site.
A7: I measure success using KPIs such as traffic, engagement, conversion rates, and SEO performance. Regular performance tracking and analysis help identify what’s working and areas for improvement. I provide detailed reports and insights to keep you informed about the strategy’s effectiveness.
A8: Content creation involves brainstorming ideas, assigning tasks to skilled writers and designers, producing high-quality content, and ensuring it meets the editorial guidelines. The process includes thorough editing and proofreading to maintain quality. I also handle the approval process to ensure all content aligns with your brand and strategy.
A9: Content distribution is planned in the editorial calendar and involves publishing content on your website, sharing it on social media, and promoting it through newsletters and other channels. I use various tools and tactics to amplify reach and engagement, ensuring your content reaches the right audience.
A10: I believe in regular communication and transparency. You can expect frequent updates through scheduled meetings, progress reports, and performance reviews. I am also available for ad-hoc discussions and queries to ensure smooth collaboration and alignment with your goals.
Marcia's other services
Contact for pricing