Summary

FAQs

• Q1: What services do you offer in editorial planning and strategy?

  A1: I offer comprehensive editorial planning and strategy services, including market and audience research, content auditing, competitor analysis, content strategy development, editorial calendar creation, content creation and distribution, performance tracking, and regular strategy reviews.

• Q2: How can your services benefit my business?

  A2: My services can help your business by ensuring a consistent and strategic approach to content creation, increasing engagement with your audience, improving SEO and traffic, and ultimately driving conversions and business growth. By aligning content with your business goals, you can effectively communicate your brand message and build a stronger online presence.

• Q3: How do you develop a content strategy?

  A3: I develop a content strategy by first understanding your business goals, target audience, and industry landscape. This involves thorough research, content auditing, and competitor analysis. I then define content pillars, create an editorial calendar, set editorial guidelines, and establish KPIs to measure success. The strategy is tailored to meet your specific needs and objectives.

• Q4: What is included in your editorial calendar?

  A4: The editorial calendar includes a detailed schedule of content topics, publishing dates, assigned team members, content formats (articles, videos, infographics, etc.), and distribution channels (website, social media, newsletters, etc.). It ensures a well-organised content production and distribution process.

• Q5: How do you ensure the quality and consistency of the content?

  A5: I ensure quality and consistency by setting clear editorial guidelines, including tone, voice, and style standards. All content goes through a rigorous process of creation, review, editing, and approval. I also provide training and resources to align the team with the content strategy and maintain high standards.

• Q6: Can you help with SEO and keyword strategy?

  A6: Yes, I integrate SEO best practices into the content strategy, including keyword research, on-page SEO optimisation, and content structure. This ensures your content is discoverable by search engines and ranks well for relevant keywords, driving organic traffic to your site.

• Q7: How do you measure the success of the content strategy?

  A7: I measure success using KPIs such as traffic, engagement, conversion rates, and SEO performance. Regular performance tracking and analysis help identify what’s working and areas for improvement. I provide detailed reports and insights to keep you informed about the strategy’s effectiveness.

• Q8: How do you handle content creation?

  A8: Content creation involves brainstorming ideas, assigning tasks to skilled writers and designers, producing high-quality content, and ensuring it meets the editorial guidelines. The process includes thorough editing and proofreading to maintain quality. I also handle the approval process to ensure all content aligns with your brand and strategy.

• Q9: What is your process for content distribution?

  A9: Content distribution is planned in the editorial calendar and involves publishing content on your website, sharing it on social media, and promoting it through newsletters and other channels. I use various tools and tactics to amplify reach and engagement, ensuring your content reaches the right audience.

• Q10: How often will you communicate and provide updates?

  A10: I believe in regular communication and transparency. You can expect frequent updates through scheduled meetings, progress reports, and performance reviews. I am also available for ad-hoc discussions and queries to ensure smooth collaboration and alignment with your goals.