UX/UI Design | UX Research
Virna Dava
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About this service
Summary
I offer a comprehensive range of services to help you create exceptional user experiences. Here's what I bring to the table:
Research: I conduct in-depth research to gain valuable insights into your target audience, their needs, and preferences. This forms the foundation of a successful design strategy.
Competitive Analysis: I analyze your competitors' products and identify their strengths and weaknesses. This enables us to position your product effectively and differentiate it from the competition.
Heuristic Evaluation: I evaluate your existing user interface against established usability principles, identifying areas for improvement and suggesting practical solutions.
Affinity Maps: By organizing and synthesizing user research data, I create affinity maps that visually represent patterns, user behaviors, and emerging themes. These maps guide the design process.
Empathy Maps: I develop empathy maps that help you gain a deeper understanding of your users' thoughts, feelings, and motivations. This empathy-driven approach ensures your design resonates with your target audience.
Personas: I create user personas that capture key characteristics, goals, and behaviors of your target users. These personas humanize the design process and inform decision-making throughout the project.
Ideation: Through brainstorming sessions and collaborative workshops, I facilitate the generation of creative ideas and concepts. This process encourages innovation and ensures diverse perspectives are considered.
User Stories: I create user stories that describe the interaction between users and your product. These stories provide clarity and help prioritize features and functionality.
User Flow Diagram: I design user flow diagrams that illustrate the sequence of steps users take to accomplish their goals within your product. This visual representation ensures smooth and intuitive user journeys.
Sitemap: I develop clear and well-organized sitemaps that outline the structure and hierarchy of your product, making it easy for users to navigate and find what they need.
Wireframes: I create wireframes that depict the layout, structure, and functionality of your interface. These visual blueprints act as a roadmap for your design, ensuring a seamless user experience.
Style Guide: I establish a comprehensive style guide that defines the visual and interactive elements of your product, ensuring consistency across all screens and interactions.
Prototype: I build interactive prototypes that simulate the user experience, allowing for early testing and validation. This iterative approach enables refinement before development begins.
Usability Testing: I conduct usability tests with real users to gather feedback and identify usability issues. This valuable feedback informs iterative design improvements.
Redesign: Drawing on the insights gained from research and testing, I offer a holistic redesign of your user interface, incorporating best practices and creating a delightful user experience.
Developer Handoff File: Creating comprehensive documentation and assets, including design specifications, guidelines, and assets, to facilitate smooth collaboration with developers.
What's included
UX/UI Design | UX Research
Research Competitive Analysis Heuristic Evaluation Affinity Maps Empathy Maps Personas Ideation User Stories User flow diagram Sitemap Wireframes Style Guide Prototype Usability Testing Redesign Developer Hand off file
Example projects
Skills and tools
UX Researcher
UX Designer
UI Designer
Figma
Google Drive
Miro
Slack
Zoom
Work with me
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