Branding & Brand Strategy
Starting at
$
1,200
About this service
Summary
You might be thinking...."Why do I need this?" "Can't I just have a logo and call it a day?"
In a highly competitive market, people are constantly overflowed with messages, content, promotions, sales, etc.
From services to products, loyalty is something all businesses are craving for.
Then the real question is: How can you make your brand unique? How can it make a difference in someone's life? How can people connect with the story behind all the hard work that you put into it?
The answer is (you guessed it) Brand Strategy.
Brand Strategy is a process that allows us to take your vision, your purpose, and, your magic into a tangible concept to lay down the starting point of your business journey.
Just as you can't have a business without a business plan, we can't create a brand without a brand strategy.
Process
To align, design, and create an effective brand strategy, we'll go through the following process:
Initial Workshop: In this workshop, we'll talk about your brand, your business, your product/services, the people behind it, the story, your industry, competitors, and everything in between to understand your goals and needs.
Discovery questionnaire: Following the initial workshop, we'll dive into a questionnaire to gain a detailed vision of what I call "brand spirit".
Brand Audit: This phase consists of market research to understand consumer behavior, competitors, market share, etc.
Brand Strategy Phase: With all the information above, it's time to design your very own brand strategy and set the creative direction for the design phase.
Design Phase: after our Brand Strategy session, we'll dive into the visual identity, logo design, mood board, color palette, typography, and mockups.
What's included
Brand Strategy
Brand Strategy presentation that includes your brand manifesto, brand values, mission, vision, brand personality, archetypes, and design direction.
Brand Assets
Logo, assets and brand book.
Example projects
Duration
4 weeks
Skills and tools
Brand Designer
Brand Strategist
Copywriter
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
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