More than asking ChatGPT for a viral post idea or an award-winning script, my work as a copywriter focuses on migrating a business strategy into the digital environment.

Crafting good content doesn't necessarily mean writing a 10-character-long caption with a pushy sales CTA (call to action). It's about showcasing the brand values, personality, and "reasons to believe" to empower its uniqueness and authenticity, alongside a great product or service.

Discovery call: On this first call, we'll talk about your brand, your business, goals, and needs.

First draft: After our meet and greet session, I'll start working on our project and probably, brainstorming about content pillars, ideas, and references.

Copywriting: I will deliver a document with the content you need (social media, blog post, website, landing page, email marketing, etc.) and revise it together in order to highlight further adjustments if necessary.

Final version: After our first draft, I'll polish the work (if needed) and deliver the final version of what I hope can be a truly amazing project.