What's included

• Initial Consultation & Analysis

  Conduct a detailed assessment of current landing page and SEM performance. Identify key improvement areas and set clear objectives.

• Keyword Research & Strategy Development

  Perform comprehensive keyword research to identify target keywords. Develop a keyword strategy aligned with business goals.

• Landing Page Design & Content Optimization

  Develop a high-converting, mobile-responsive landing page using HubSpot. Write SEO-optimized, engaging content for the landing page. Incorporate multimedia elements such as images and videos.

• Technical SEO & On-Page Optimization

  Optimize page load speed and implement meta tags, alt tags, and header tags. Improve internal linking structure.

• Paid SEM Campaign Setup

  Create and configure Google Ads or Bing Ads accounts. Write and design ad copies, and set up bid strategies and budget allocations.

• Ad Campaign Management

  Monitor and optimize ad performance continuously. Conduct A/B testing of ad copies and landing pages, manage negative keywords.

• Analytics & Reporting

  Set up Google Analytics and conversion tracking. Provide monthly performance reports with insights and recommendations.

• Ongoing Support & Maintenance

  Regularly update and tweak strategies based on performance data. Conduct quarterly reviews and provide dedicated support for any issues.