Packaging and Label Designer for the food market
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About this service
Summary
Great packaging design — The art of selling more.
My expertise lies in understanding the many nuances of packaging design. Iuse the latest tools and technologies to create innovative, attractive product packaging that make a statement and stand out on the shelf. Our goal is to create packaging that resonates with consumers and drives sales.
Packaging Concepts | Design Development | Printer Liasion | Colour Testing | Prototype | Print-Ready-Artwork
Process
Transforming how businesses develop their products or services and integrating our processes to ensure business success.
1. Discovery
Engaging in both strategic creativity and commercial goals is my priority.
- Review existing brand and visual assets.
- Review existing marketing materials and website.
- Competitor benchmarking - with ‘take-outs’ to consider for the new active outdoor brand.
2. Create
Create strategic platforms that drive your business and allow it to grow and come alive.
- Creation of a brand strategy (set creative & commercial goals).
- Establish the core brand elements, logo, graphics, marketing, social media, & digital assets.
- Initial visual language & tone-of-voice (development of a creative platform).
3. Design
Create a clear visual direction that brings strategy to life and transforms your business.
Creative Concepts
- Development of the creative strategy.
- Design concepts x3 with separate styles for consideration.
Various application examples, bringing proposed themes and designs to life.
- Design concept feedback from your team.
Development
- Development of chosen concept.
- Design of core brand elements - Logo/Colour/typeface/illustration/photography.
4. Future Experience
It is transforming the consumer experience and delivering exceptional design solutions.
What's included
Packaging & Label Design
Great packaging design — The art of selling more. Using the latest tools and technologies to create innovative, attractive product packaging that make a statement and stand out on the shelf. My goal is to create packaging that resonates with consumers and drives sales. Packaging Concepts | Design Development | Printer Liasion | Colour Testing | Prototype | Print-Ready-Artwork
Example projects
Skills and tools
Creative Director
Adobe InDesign
Microsoft Excel
Procreate
Industries
Food and Beverage
Work with me
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