Start strong | Logo and Branding

Pam Cheney

(0)

Starting at

750

About this service

Summary

Our collaboration begins with a conversation where we establish the desired tone, vibe, and aesthetic that align with your target audience and business values. Once we have a clear direction, you can trust me to bring your brand to life.

Our goal is to develop a brand universe that resonates with your ideal customer. We aim to showcase your unique selling points and brand identity. This is achieved through the creation of a distinctive logo, carefully chosen brand colors, fonts, complementary graphics, patterns, illustrations, and more!

Maintaining consistency is key when it comes to successful branding. By ensuring that your brand image remains consistent and dependable, you can establish trust among your target audience.

Process

In-depth discussion about your organization, your values, the company name and your goals.

I will do some competitor research, sketches and create a few logo & brand directions for you to choose from.

I always include at least 1 round of revisions. We can discuss which option you prefer and make slight adjustments to perfect it.

Once finalized I then build out your brand by creating your brand guidelines.

FAQs

I already have a logo but I don't love it
No problem, we can look over your logo together and determine why it isn't working. We can then create new options or even tweak your existing logo so that is works for you and your brand.
How long will it take?
Typically logo and brand designs take between 2-4 weeks.
I have some ideas - can I share them with you?
YES! Please do! I want to see what inspires you. You know your audience the best so let's see how we can make your ideas work.

What's included

3 Logo Directions
Based on initial brief I would present 3 different logo directions to choose from.
Print & Web Files
Once we have chosen a direction that works for you I would save all the files you will need for print & web. This includes colour variations! I also supply a guide to your files so you know when to use each file type.
Brand Guidelines
Next we will work on your brand guidelines. This is for you to refer to for all branding collateral. This will include brand logo use, colours, fonts, iconography and company mission and values.

Example projects