Your email list should be doing more than collecting subscribers.

My Email Marketing Strategy + Campaigns service combines strategy, copywriting, campaign creation, audience segmentation, and ongoing optimization to turn email into a consistent marketing channel for your business.

I’ll help you figure out what to send, who to send it to, when to send it, and what we want readers to do next—then handle the campaigns that bring that strategy to life.

Whether you want to nurture leads, stay connected with your audience, promote products or services, increase repeat purchases, or simply start using the email list you’ve been ignoring, I’ll create an email strategy built around your actual business goals.

Email Marketing Strategy I’ll develop an email strategy based on your business, audience, customer journey, offers, and goals so every campaign has a purpose.

Email Platform + Account Review I’ll review your existing email marketing setup, lists, campaigns, automations, and available performance data to identify opportunities for improvement.

Audience + Segmentation Strategy Not everyone on your list needs the same message. I’ll identify practical opportunities to segment your audience based on factors such as interests, behaviour, customer status, engagement, or stage in the customer journey.

Monthly Campaign Planning Each month, I’ll develop a campaign calendar outlining what we’re sending, when it’s going out, who it’s for, and the goal behind each email.

Email Copywriting I’ll write engaging, on-brand email copy designed to sound like your business—not another generic marketing email.

This includes subject lines, preview text, body copy, calls-to-action, and supporting messaging.

Campaign Design + Build I’ll build your campaigns within your email marketing platform using your existing brand identity to create polished, easy-to-read emails across desktop and mobile.

Campaign Scheduling + Sending Once campaigns are approved, I’ll handle scheduling and deployment.

A/B Testing Where appropriate, I’ll test elements such as subject lines, messaging, calls-to-action, or send strategy to learn what resonates with your audience.

Performance Tracking + Optimization I’ll monitor campaign performance and use the data to improve future emails rather than simply sending the same type of campaign every month.

Monthly Reporting You’ll receive a straightforward performance recap covering key results, insights, and recommendations for upcoming campaigns.

Dedicated Slack Communication You’ll have a dedicated Slack channel for questions, campaign ideas, feedback, approvals, and ongoing communication.

Your monthly engagement includes:

Email marketing strategy

Monthly campaign calendar

Up to 4 email campaigns per month

Subject lines + preview text

Full email copywriting

Email design + campaign build

Audience segmentation

Scheduling + deployment

A/B testing where appropriate

Performance monitoring

Monthly reporting + recommendations

Dedicated Slack communication

Additional campaigns can be added as needed.

Email automations and flows are quoted separately because the scope can vary significantly depending on the business and customer journey.

Examples include welcome sequences, abandoned cart flows, lead nurture sequences, post-purchase flows, re-engagement campaigns, and other automated journeys.

We’ll start with a kickoff call to discuss your business, audience, offers, customer journey, goals, brand voice, current email marketing, and what you want email to accomplish.

I’ll also get access to your email marketing platform and any relevant analytics.

I’ll review your current account, subscriber list, previous campaigns, segmentation, automations, and performance data where available.

If you’re starting from scratch, that’s completely fine—we’ll build the strategy from the ground up.

I’ll develop the direction for your email marketing, including campaign types, frequency, audience segments, messaging opportunities, and how email fits within your broader customer journey.

Each month, I’ll create a campaign calendar based on your priorities, promotions, content, seasonal opportunities, customer journey, and business goals.

You’ll know what we’re sending and why before the campaigns are created.

I’ll write the subject lines, preview text, email copy, and calls-to-action and build each campaign within your email platform.

Everything will be tailored to your brand voice and designed to give people a reason to actually open and read your emails.

Campaigns will be shared with you for review before they’re scheduled. We’ll use our Slack channel to keep feedback and approvals simple and efficient.

Once approved, I’ll schedule and deploy your campaigns to the appropriate audience or segment.

After campaigns are sent, I’ll review performance and use those insights to guide future strategy, messaging, testing, and campaign ideas.

The goal is to make your email marketing smarter over time—not simply send four emails because the calendar says we should.

I can work within platforms such as Mailchimp, HubSpot, ActiveCampaign, Brevo, and Klaviyo, depending on your existing setup and business needs.

If you’re not currently using an email marketing platform, I can also help you determine which option makes the most sense for your business.

This service is ideal for businesses that:

Have an email list but aren't consistently using it

Want someone to take email marketing off their plate

Need stronger email strategy and messaging

Want to nurture leads into customers

Want to increase customer retention and repeat business

Send emails inconsistently without a clear plan

Need professional copy that actually sounds like their brand

Want to understand what's working instead of just watching subscriber counts

Need email to work alongside their social, SEO, paid, or broader marketing strategy