our brand should feel like you, not like a Canva template everyone else is already using.

My Branding + Visual Design service helps businesses create a cohesive, recognizable visual identity that reflects who they are, connects with the right audience, and gives them a strong foundation for everything they create moving forward.

Whether you’re launching a new business, refreshing an existing brand, or you’ve reached the point where none of your marketing materials look like they belong to the same company, I’ll help bring everything together.

Because my background is in marketing, I approach branding with more than aesthetics in mind. I’m thinking about your audience, positioning, personality, competitors, and how your brand will actually be used across your website, social media, email, advertising, and other marketing channels.

The end result is a brand that looks great, but more importantly, feels intentional, consistent, and distinctly yours.

Brand Discovery + Creative Direction We’ll start by getting clear on your business, audience, personality, positioning, competitors, and the overall feeling you want your brand to create.

You don’t need to know your exact aesthetic before we begin. Part of my job is helping translate your ideas into a visual direction that makes sense for your business.

Moodboard + Visual Direction Before jumping straight into a logo, I’ll establish the overall creative direction for your brand through inspiration, typography, colour, imagery, and visual references.

This gives us a shared direction before the full identity is developed.

Logo Design I’ll create a custom logo identity designed to work across your digital marketing and brand materials.

Your final logo suite will include:

Primary logo

Secondary logo or alternate layout

Brand mark or icon

Colour variations

Black + white versions

Transparent-background files

Colour Palette You’ll receive a customized brand colour palette with primary, secondary, and supporting colours selected to work cohesively across your marketing.

I’ll also provide the HEX codes so your colours can easily be recreated across your website, social media, Canva, email marketing, and other platforms.

Typography System I’ll select a complementary font system for your brand, including recommendations for headings, subheadings, body copy, and supporting typography.

Visual Style + Creative Direction Beyond your logo, I’ll establish the broader visual language of your brand, including direction for:

Photography

Imagery

Graphic elements

Shapes + patterns

Icons

Layout

Social content

Overall design style

This helps your brand stay recognizable even when your logo isn’t present.

Brand Guidelines You’ll receive a practical brand guide that brings your new identity together and shows you how to use it consistently.

Your guide will include your logo suite, colour palette, typography, visual direction, and examples of how the elements should work together.

Social Media Design Templates To make your new branding easier to actually use, I’ll create a small collection of customizable Canva templates you can use for ongoing social content.

These will be designed specifically around your new visual identity rather than using generic templates.

Final Brand Files You’ll receive organized final logo and brand assets in the appropriate formats for digital use, including transparent PNG versions.

Your branding package includes:

Brand discovery + strategy

Competitor + visual research

Creative direction

Brand moodboard

Primary logo

Secondary logo

Brand mark/icon

Logo variations

Custom colour palette

Typography system

Visual style direction

Brand guidelines

5 customizable Canva social media templates

Final logo + brand files

Two rounds of revisions

Dedicated Slack communication throughout the project

Additional design work such as packaging, print collateral, presentations, extensive social template libraries, website design, or other marketing materials can be added separately.

We’ll start with a detailed brand questionnaire and kickoff conversation where I’ll learn about your business, audience, competitors, personality, goals, and what you want your brand to communicate.

We’ll also talk about what you like, what you absolutely don’t like, and any visual references you’re naturally drawn to.

I’ll research your industry and competitors before developing the initial creative direction.

From there, I’ll create a moodboard that establishes the overall look and feel of the brand, including colour inspiration, typography, imagery, and design direction.

Once we’re aligned on the creative direction, I’ll begin developing your logo and broader visual identity.

Rather than treating the logo as a standalone design, I’ll think about how the entire system will work together across real marketing applications.

I’ll present the brand direction and explain the thinking behind the design choices.

You’ll have two rounds of revisions to refine the identity and make sure the final direction feels right.

Once the core identity is approved, I’ll finalize your colour palette, typography, logo variations, visual direction, and supporting design elements.

I’ll also create your Canva social templates so you have practical assets ready to use.

Everything will be packaged into your final brand guide along with your logo files and supporting assets.

You’ll leave with a cohesive visual system rather than just a logo file and a few colour codes.

At the end of the project, you’ll have a complete visual identity you can use across your digital presence.

Your final deliverables will include:

Primary logo

Secondary logo

Brand mark/icon

Logo colour variations

Black + white logo versions

Transparent PNG logo files

Brand colour palette + HEX codes

Typography recommendations

Visual direction

Brand guidelines

5 customizable Canva templates

Organized digital brand assets

This service is a great fit if:

You’re launching a new business and need a professional identity

You’ve outgrown your DIY branding

Your current brand feels dated or disconnected

Your website and social media don't look like the same brand

You have a logo but no real visual identity around it

You struggle to keep your marketing materials consistent

Your existing branding no longer reflects where your business is headed

You want a brand with more personality

You need clear guidelines so you or your team can create consistent content moving forward

It’s particularly useful for small and growing businesses that want professional, strategic branding without hiring a large branding agency.