Website Design: Craft Captivating Digital Experiences

Jaykey del Mar

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About this service

Summary

In this web design experience, I'm offering a comprehensive suite of services that leverage my extensive expertise spanning 8 years of successfully shipping web and mobile products. As a seasoned Design Lead and UX Head for over 4 years, I bring a deep understanding of user-centered design principles and a track record of delivering exceptional digital experiences. Additionally, my background in branding and animation sets me apart, allowing me to infuse your website with a captivating visual identity and engaging interactive elements that truly resonate with your target audience.

Process

Creating a web design involves a structured yet flexible process that may vary across organizations. While I generally follow the double diamond approach as a foundation, I remain adaptable to accommodate constraints and unique project requirements. My web design process can be organized into the following milestones:
Milestone 1: Discovery and Definition
Kickoff meeting with stakeholders to understand project goals, target audience, and success metrics
Conduct user research, competitor analysis, and gather insights
Define the problem space and opportunities
Milestone 2: Ideation and Exploration
Brainstorming sessions to explore potential solutions
Sketching and concepting of ideas
Prioritize features and functionalities
Milestone 3: Design and Prototyping
Develop information architecture and user flows
Create high-fidelity visual designs and UI component library
Build interactive prototypes for usability testing
Milestone 4: Development and Testing
In the event that you already have a developer on your team, collaborate closely with them for implementation
Otherwise, development and testing will be handled in-house
Conduct rigorous testing across devices and browsers
Refine designs based on feedback and analytics
Milestone 5: Launch and Optimization
Deploy the live website and monitor performance
Gather user feedback and analytics for continuous optimization
Provide training, documentation, and ongoing maintenance
Throughout these milestones, regular check-ins and approvals from stakeholders are scheduled to ensure alignment with project goals and requirements. While this process serves as a general framework, it remains flexible to accommodate unique project complexities, timelines, and emerging needs.

What's included

  • Visual Identity and Branding *optional

    In case branding is not provided, I will include a cohesive visual identity, including color schemes, typography, and imagery, that aligns with your brand's essence.

  • Creative Brief

    After a discovery call, I will provide a comprehensive document outlining the project goals, target audience, brand identity, and design direction for the website.

  • Low Fidelity Wireframes *optional

    Basic sketches or outlines that illustrate the website's structure, layout, and information architecture.

  • High Fidelity Responsive Screens

    Detailed, pixel-perfect visual designs for the website, optimized for desktop, tablet, and mobile devices, ensuring a consistent and seamless experience across all screen sizes.

  • UI Component Library

    A comprehensive collection of reusable UI components, such as buttons, forms, navigation menus, and other interactive elements, ensuring consistent design implementation across the website.

  • Design Style and Guidelines

    A detailed document outlining the design principles, typography, color palettes, iconography, and other visual elements, serving as a reference for maintaining brand consistency and cohesion in future website updates or expansions.

  • Prototype *optional

    In the event you want to test for validation first, I can provide an interactive, clickable model of the website, simulating the user experience and allowing for testing and feedback before development.

  • Live Website

    If you do not have a developer on your team, I can provide the final, fully functional website, implemented with all agreed-upon design elements and features, and ready for launch.

  • Design QA and Testing

    Provided you have your own developer, I will offer a thorough quality assurance and testing process to ensure the design's flawless implementation, cross-browser compatibility, and adherence to best practices.

  • Website Maintenance

    Ongoing support and maintenance services to keep the website up-to-date, secure, and performing optimally, including regular backups, updates, and content management assistance.

Skills and tools

Web Designer
UX Designer
Figma
Framer
Webflow

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